Home / Knowledge / News / Textiles / PRET A PORTER PARIS campaign reinterprets feminine codes

PRET A PORTER PARIS campaign reinterprets feminine codes

Jan '11
PRET A PORTER PARIS will be taking place at Porte de Versailles, Paris, January 22-25, 2011.

PRET A PORTER PARIS is the window for a Fashion that moves forward and sets its tone freely. An ideal context for showing brands which react and designers who innovate.

As a place for free expression and meeting people, PRET A PORTER PARIS is the broadest illustration of women's wardrobes. A trade fair for finding the essential and best for Fall-Winter 2011-2012.

A space that reveals the season's many facets and strong appeal : from basics to the most avant-garde. PRET A PORTER PARIS is, more than ever, at the heart of Fashion.

Its New! Only Fashion!
Lightness, gracefulness, timelessness… The new PRET A PORTER PARIS ad campaign reinterprets feminine codes.

An esthetic reflecting the signs of the times in a Parisian decor of parquet floor, molding and white walls… a true visual experience.

Conceived by the Market Place agency, this campaign plays with perspectives and illustrates the shifted viewpoint of PRET A PORTER PARIS.

This desire to represent fashion in movement while shaking up conventions results in a single phrase: Only Fashion !

Maria Luisa, Fashion Editor of Pret A Porter Paris
As a legendary buyer with infallible flair and taste, Maria Luisa has discovered many designers : Manolo Blahnik, John Galliano, Véronique Branquinho, Bernhard Willhelm … Maris Luisa incarnates the best of what is inherent in fashion. She is Fashion Editor of PRET A PORTER PARIS and, in this context, is the invited guest for Wardrobe of … at ATMOSPHERE'S. She will propose a novel selection of designers.

The World Shows itself at Pret a Porter Paris
At PRET A PORTER PARIS, all types of styles are cited. As an open platform for fashion, it showcases the countries where creation moves and is seen. Brazil, Japan, Korea …

PRET A PORTER PARIS is THE place of expression for each international fashion week.

To facilitate buyers' visits, Prêt à Paris offers practical, innovative services.

On-line, visitors can prepare their trip based on their needs. New brands, ethical labels, large sizes, leather … They just type in their specific research to get right to the point. Buyers can also have direct contact with Personal Shoppers, fashion professionals who organize visits to the fair based on each person's criteria.

And of course there is the Concierge service at the fair's entrance.

Front Page News
The press and fashion have always had a special relationship. The proof is this exhibit of the best covers from the trendy, avant-garde magazine Numéro at Atmosphère's. With an exclusive partnership between PAPP and Numéro, in France and internationally.

Also not to miss, at Shibuya, front pages of the fashion-oriented magazine WeAr, which mixes art and fashion, and the EJF exhibit at SoEthic.

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search