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Pals Print & Screen to expand Coloreel in Netherlands

Apr '19
Pic: Coloreel
Pic: Coloreel
Coloreel is expanding its European distribution network with Pals Print & Screen, a Netherlands and Belgium distributor of embroidery machines, digital printers, and now, Coloreel units. Pals Print & Screen will be responsible for sales, service, and installation to all customers in their market. Coloreel is an innovative Swedish technology company.

“It is an amazing, innovative development that the embroidery business was waiting for. For us, the Coloreel unit is a unique product as an addition to our range of machine brands. It supplies great opportunities and solutions in the modern world, with for example webshops who now can embroider designs with limitless colours and even full-colour gradients,” Anton Pals at Pals Print & Screen, Coloreel distributor for the Netherlands and Belgium said in a company press release.

Pals Print & Screen is a family-run business with father, daughter, and son all working at the company and have spent their whole lives inside the industry. Their main segments are profile embroidery, workwear, logos, and sports.

The Dutch and Belgian markets are well known for their extremely high requirements in the field of print and embroidery quality. The combination of using different technologies, personalisation and the demand for fast delivery times are very important. The markets are well developed within online and web services for the embroidery industry.

”We now cover the whole Western Europe with our distribution network and through this agreement, we have another motivated and enthusiastic partner who wants to work with our revolutionary Coloreel unit,” Magnus Hellström, VP sales and marketing at Coloreel said. The ground-breaking Coloreel technology enables high-quality instant colouring of textile thread during production, opening up new amazing design possibilities and increased productivity with minimum waste of resources. (GK)

Fibre2Fashion News Desk – India

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