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Panorama Berlin to host cross-seasonal fashion pop-up show
29 Oct '19
2 min read
Pic: Panorama Berlin
Panorama Berlin is set to host fashion pop-up event present a cross-seasonal concept with the mission of reinforcing the connection between retailers, manufacturers, and consumers. With this new approach, the international trade exhibition for fashion accessories, fabrics, and textiles industry, will be laying the foundations for a whole new event concept.
The first step will be made in January 2019, when Panorama Berlin will present its ‘Brand Avenue’ on the airfield of Berlin’s Tempelhof airport. On an area of around 10,000 square metres, brands will be impressively showcased in modular brand pavilions. The size of the areas and the arrangement of the pavilions will be as individual as the brands themselves. Here, brands will have the opportunity to show their product highlights in an innovative setting- with the focus clearly on the product, brand, and story-telling, according to a press release on the show.
And as a second step, in summer the ‘Brand Avenue’ will become the ‘Brand Village with a curated brand and product portfolio, as well as various lifestyle themes. As a mobile fashion pop-up event taking the form of a roadshow, the concept will then, as a third step, go on tour, stopping off at different locations.
The pop-up concept will impress consumers and make them enthusiastic about fashion. Together with the retail sector, Panorama Berlin is planning and organising these events in the very places where consumers can be found, therefore bringing the fashion to them.
The consumer of today likes convenience but is also discerning at the same time. With innovative fashion themes packaged in the consumer’s lifestyle, curated sought-after brands, drops, limited editions, and after-event parties, this new concept perfectly reflects changing consumer behaviour. This agile fashion pop-up concept brings together consumers, retailers, and brands in an emotional way and can be used as a pop-up event space anytime and anywhere, even at several locations at the same time.
The first step will be made in January 2019, when Panorama Berlin will present its ‘Brand Avenue’ on the airfield of Berlin’s Tempelhof airport. On an area of around 10,000 square metres, brands will be impressively showcased in modular brand pavilions. The size of the areas and the arrangement of the pavilions will be as individual as the brands themselves. Here, brands will have the opportunity to show their product highlights in an innovative setting- with the focus clearly on the product, brand, and story-telling, according to a press release on the show.
And as a second step, in summer the ‘Brand Avenue’ will become the ‘Brand Village with a curated brand and product portfolio, as well as various lifestyle themes. As a mobile fashion pop-up event taking the form of a roadshow, the concept will then, as a third step, go on tour, stopping off at different locations.
The pop-up concept will impress consumers and make them enthusiastic about fashion. Together with the retail sector, Panorama Berlin is planning and organising these events in the very places where consumers can be found, therefore bringing the fashion to them.
The consumer of today likes convenience but is also discerning at the same time. With innovative fashion themes packaged in the consumer’s lifestyle, curated sought-after brands, drops, limited editions, and after-event parties, this new concept perfectly reflects changing consumer behaviour. This agile fashion pop-up concept brings together consumers, retailers, and brands in an emotional way and can be used as a pop-up event space anytime and anywhere, even at several locations at the same time.
Fibre2Fashion News Desk (GK)
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