Home / Knowledge / News / Textiles / Panorama Berlin to host cross-seasonal fashion pop-up show

Panorama Berlin to host cross-seasonal fashion pop-up show

29
Oct '19
Pic: Panorama Berlin
Pic: Panorama Berlin
Panorama Berlin is set to host fashion pop-up event present a cross-seasonal concept with the mission of reinforcing the connection between retailers, manufacturers, and consumers. With this new approach, the international trade exhibition for fashion accessories, fabrics, and textiles industry, will be laying the foundations for a whole new event concept.

The first step will be made in January 2019, when Panorama Berlin will present its ‘Brand Avenue’ on the airfield of Berlin’s Tempelhof airport. On an area of around 10,000 square metres, brands will be impressively showcased in modular brand pavilions. The size of the areas and the arrangement of the pavilions will be as individual as the brands themselves. Here, brands will have the opportunity to show their product highlights in an innovative setting- with the focus clearly on the product, brand, and story-telling, according to a press release on the show.

And as a second step, in summer the ‘Brand Avenue’ will become the ‘Brand Village with a curated brand and product portfolio, as well as various lifestyle themes. As a mobile fashion pop-up event taking the form of a roadshow, the concept will then, as a third step, go on tour, stopping off at different locations.

The pop-up concept will impress consumers and make them enthusiastic about fashion. Together with the retail sector, Panorama Berlin is planning and organising these events in the very places where consumers can be found, therefore bringing the fashion to them.

The consumer of today likes convenience but is also discerning at the same time. With innovative fashion themes packaged in the consumer’s lifestyle, curated sought-after brands, drops, limited editions, and after-event parties, this new concept perfectly reflects changing consumer behaviour. This agile fashion pop-up concept brings together consumers, retailers, and brands in an emotional way and can be used as a pop-up event space anytime and anywhere, even at several locations at the same time.

Fibre2Fashion News Desk (GK)


Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search