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Pantone announces greenery as colour of the year 2017
09
Dec '16
Courtesy: Gucci/Pantone
Courtesy: Gucci/Pantone
Pantone, an X-Rite company and the global authority on colour and provider of professional colour standards for the design industries, has announced Pantone 15-0343 Greenery as the colour of the year for 2017. The fresh and zesty yellow-green shade symbolises foliage, lushness of the great outdoors and the pursuit of personal passions and vitality.

“While Serenity and Rose Quartz, the Pantone colour of the year 2016, expressed the need for harmony in a chaotic world, greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, greenery symbolises the reconnection we seek with nature, one another and a larger purpose,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring yet assertive vibrancy, greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy,” added Eiseman.

A great harmoniser merging undertones of cool blues with vibrant yellows, greenery is a natural complement to a wide range of palettes. It provides a pop of colour in accessories and footwear, or acts as a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen and Cynthia Rowley, the hue has also been shown in a variety of solids and prints in children’s wear. Greenery blends fashion and tech as well, as a prominent colour for wearables and activewear.

Adding greenery through accent furniture or décor provides respite and breathing space. A greenery piece of furniture delivers a pop of colour, with the added benefit of creating the illusion of nature indoors. (KD)

Fibre2Fashion News Desk – India


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