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Polygiene proposed in all Marzotto group collections

May '20
Pic: Polygiene
Pic: Polygiene
Marzotto Group will partner with Polygiene - global leader in stays fresh technologies, to relaunch the fashion industry with ViralOff application on their natural fibre textiles such as wool, linen and cotton. Marzotto is structured as a ‘company network’ of prestigious brands. These brands are sold to a majority of prominent fashion brands in the world.

The anti-viral treatment will be used by all the divisions of Marzotto Group: Marzotto Fabrics, Guabello, Fratelli Tallia di Delfino, Marlane, Estethia/G.B.Conte, Opera Piemontese, Redaelli, Tessuti di Sondrio, Lanerossi, Linificio e Canapificio Nazionale, Nuova Tessil Brenta.

"We tested ViralOff on different fabrics with different compositions and we are very happy with the result. We thank the Polygene team for their support,” said Giorgio Todesco, CEO of Marzotto wool manufacturing. “We now run trials to ensure treatment resistance even after multiple water and dry washes.”

“Consumers have changed behaviors and the demand for garments protected from viruses is huge. Some countries now require retailers to sanitise clothes when they have been tried on. We also know consumers are wary when shopping. ViralOff protects the garment, as well as reduces the need to wash and thereby prolongs the lifetime of the garment. Marzotto’s new offer will redefine standards in fashion,” said Ulrika Björk, CEO of Polygiene.

Marzotto Group is one of the world's leading players in the textile industry. Founded in 1836 in Valdagno (VI) and grown over time thanks to a careful strategy of acquisitions, it is structured as a networked enterprise, a set of business units unique at international level for brand heterogeneity. Today, Marzotto Group has more than 4,000 employees in 15 production plants, with a turnover of more than 450 million euros.

As the world leader in stay fresh and odour control technologies, Polygiene wants to change the way we view clothes - from fast consumables to durables. It treats clothes, home products and textiles to help people stay fresh, stay healthy, wash less and allow clothes and products to deliver their safety properties longer. Over 140 global premium brands have chosen to use the Polygiene brand with their products. Polygiene is listed on Nasdaq First North Growth Market in Stockholm, Sweden.

Fibre2Fashion News Desk (PC)

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