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Première Vision to launch its marketplace in 2018
Sep '17
A leader in trade fairs for the upstream side of the creative fashion industry, Première Vision has announced launch of its marketplace in 2018. Drawing on its long-standing relationship with the fashion industry, Première Vision’s marketplace aims to accompany profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.

In an ever more connected and technological world, Première Vision is already positioning itself to meet future market developments. Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well.

The Première Vision marketplace will be simultaneously a B-to-B e-commerce site which will present a selective catalogue of products from the exhibitors’ collections. These product offers may be made private, and permission to consult them managed by the exhibitors themselves. For buyers, access to the marketplace will be free of charge, and require authentication. Initially, the site will be exclusively reserved for sampling requests, similar to the transactions that take place at the shows, but which in this case will extend beyond the actual events themselves.

It will be an editorial platform based on seasonal fashion trends and product trend information produced by the Group’s in-house team. The marketplace will act as a service provider for the fashion industry to facilitate connections between exhibitors and buyers.

As a true strategic project for the Première Vision Group, the marketplace will make it possible to support the business development of its exhibitors in international markets, as products put on line will be immediately available worldwide. It will connect industry players 365 days a year, beyond the show periods. The marketplace will adapt to the new accelerated pace of more diversified collections and accompany evolutions in the fashion sector and the arrival of new generations of buyers and designers who expect connected tools.

A wholly-owned subsidiary of the Première Vision Group, Première Vision Digital has been created in order to operate this new initiative, and plans to put together a team of about 15 people in the medium term.

In the medium term, Première Vision’s ambition is to bring together within its marketplace 1,500 companies on the platform, 70,000 products including fabrics, leathers, accessories, denim, yarns, etc. with a rapid renewal of the offer, a database of 250,000 potential buyers, and news, content and analysis produced on a regular basis.

From the fifteen Lyonnais weavers in the early seventies to the more than 1,950 exhibitors at Première Vision Paris today, the strategy of the Première Vision group has remained the same: to support the development of the international fashion industry and the market’s major evolutions through its services and 22 events per year. (SV)

Fibre2Fashion News Desk – India

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