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Summer edition of Neonyt to host many renowned companies

Jul '19
Pic: Messe Frankfurt
Pic: Messe Frankfurt
The Berlin Fashion Week at Neonyt’s summer edition will take place from July 2-4, at Kraftwerk, Germany. Institutions and companies to participate include Candiani Denim, Germany’s Federal Ministry of Economic Cooperation and Development (BMZ), Stuttgart shopping centre Das Gerber, Katag, Lenzing, Otto Group, Ramelow, Tchibo, True Standard, UN, WWF & Zalando.

The international audience at the show will witness high-profile talks, discussion panels and workshops. A variety of event formats under the Neonyt umbrella will make it possible to bring together the most important aspects of the fashion world: business, networking, inspiration and know-how with progressive thinking and a sustainable approach. The line-up includes the Fashionsustain conference and the Neonyt Fashion Show, the Fashionimpact forum with a focus on retail-related topics, the showcase with two micro-factories and Prepeek, the networking platform for influencers and representatives of the media. The line-up will culminate on Thursday with the Unlock Style by Zeitmagazin conference.

One of the highlights of the fair is a round table during the Fashionimpact forum on Wednesday, in which Kerry Bannigan from the UN, Dr Daniel Terberger, chairman of Katag AG, and Bernd Keller, CEO of True Standard, will be discussing the compatibility of sustainability and the mass textile market.

Messe Frankfurt is developing the international Neonyt conference Fashionsustain. For all industry stakeholders who wish to learn more about current technological innovations and sustainability developments, the Fashionsustain conference on July 2-3, is the place to be. It will be providing visitors with the know-how to bring about real innovation and change in the fashion and textile industry. Expanded to a two-day conference, Fashionsustain will provide a prominent stage for the interplay of collaboration and competition as key elements for new and sustainable technologies that drive the industry towards sustainable business models or new and old markets. ‘We Are Water’ continues to be the overarching theme of the event for 2019.

The panels at Fashionsustain will be exploring subjects such as the neo-new role of denim. Textile Exchange will be presenting a panel on the topic ‘The state of the denim industry – from dirty washes to clean waters’. Another highlight of the conference is: Amanda Johnston from Sustainable Angle, Magdalena Schaffrin from Neonyt and Orsola de Castro from Esthetica/ Fashion Revolution will be providing answers to the question of ‘10 years of sustainability in fashion – what’s next?’. The round table will be examining the development of sustainable fashion since the Greenshowroom, the predecessor of Neonyt, which was established ten years ago.

During all three days of the event (July 2-4), the Fashionimpact forum will discuss the potential impact of the fashion industry along the supply chain. The forum will be giving the floor to a whole range of contemporary challenges – especially those concerning stationary retailing including scaling sustainable fashion brands, better packaging and on-demand production. The effects of digitalisation in the craft sector will also be explored, as well as the sustainability of fashion tech accessories and neo-new work concepts for sustainable business models.

Further highlights of Fashionimpact will include a panel on ‘How can I scale sustainable fashion for the retail trade? Authentically and credibly’ like Martin Höfeler from Armed Angels, Marc Ramelow and Uwe Scherer from Creatingsmiles. On Wednesday, sustainability communication and employer education will be on the agenda. Participants in the discussion will include Jade Buddenberg from Zalando and Stephanie Essack from Modehaus Ramelow. Added to that, performance label Pyua and Tchibo will be announcing their cooperation with a press conference on Tuesday. In the subsequent panel they will be joining Paul Dietzsch-Dörtenbach from i: Collect and Bert van Son from Mud Jeans to discuss how leasing and take-back systems can work in retail.

On Tuesday, Hannah Kussel from Stuttgart shopping centre Das Gerber will be presenting the shopping centre’s vision of how sustainable product ranges can be seamlessly integrated into existing shop floor concepts. This idea will also be shown at Kraftwerk in the form of an installation space under the title ‘Econic Goods of Gerber’. And in a panel with other labels, retailers and Germany’s BMZ on Tuesday, the focus will be on the scalability of sustainable fashion, also with regard to the ‘Grüner Knopf’ (Green Button) idea, a sustainability standard currently being developed by the German government.

Digitalisation and customisation – two of the current megatrends in the fashion industry – both offer huge opportunities for more sustainable production and value creation. The Neonyt showcase on the upper floor of Kraftwerk will invite companies from the supply and value chain to present their best examples of sustainable practices. Gemini and Strima, two globally operating innovation drivers, will each showcase their vision of modern micro-factories. At first hand, visitors will have the opportunity to discover and experience progressive solutions that merge technological and sustainable innovation in order to create lasting change within supply chains.

The Neonyt Fashion Show will be looking back at ten years of sustainability and fashion. On Tuesday, the invited guests can look forward to seeing the best of national and international fair fashion labels in curated multi-brand looks at E-Werk. With a key focus on denim, the show will be supported by the European Regional Development Fund and its presenting partners will be Dr. Hauschka, Lenzing and Oeko-Tex.

Neonyt’s influencer and blogger event will be spanning all three days of the event (July 2,3 & 4) and will invite social media experts and lifestyle journalists to take a sneak peek at the collections for summer 2020 and then style and photograph them. Prepeek also offers a stage for talks with fashion changers, UN representatives, Vepsi and many more.

Decision-makers from the fashion world, the creative industry and the media will be coming together on Thursday July 4 on the upper floor of Kraftwerk to discuss the latest creativity trends. The Unlock Style by Zeitmagazin conference will decode urgent industry questions and open up doors to new possibilities. It will explore boundaries and transitions and explain how fashion, technology, photography, design and art influence each other. (PC)

Fibre2Fashion News Desk – India

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July 2019

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