Home / Knowledge / News / Textiles / TAF unveils 'Nature Thanks Back' sustainability campaign

TAF unveils 'Nature Thanks Back' sustainability campaign

10
Sep '18
Courtesy: Radianza
Courtesy: Radianza
Thai Acrylic fibre (TAF) has unveiled new marketing campaign placing Radianza fibre as an eco-friendly product for the textile and apparel industry. The campaign called ‘Nature Thanks Back’ talks about how Radianza fibre helps conserving water and energy and reducing the negative impact on the environment by allowing minimum discharge of harmful chemicals.

“Our industry has been a source of environmental pollution that is negatively impacting the Nature. High consumption of natural resources like water could lead to scarcity of these resources for our future generation. Even today, availability of safe drinking water is a daily struggle in many countries. Millions of people are getting affected every year from preventable diseases caused by the lack of access to clean water. This campaign aims at re-emphasising the importance of doing something for the Nature and our coming generations”, Satyaki Ghosh, CEO TAF said in a press release.

Radianza fibre is prepared by gel dyeing technology which requires minimum water and chemicals to developed dyed-fibres. A fabric made from yarns with 100 per cent Radianza fibres would require only about 20 per cent of water/energy as compared to conventional dyeing. Moreover, due to no need of dyeing at a yarn or fabric stage, there is no discharge of dye stuff unlike in conventional dyeing where dye-stuff losses lead to polluted effluent.

“We are very proud that Radianza fibre has been accepted as a sustainable product by our customers. With this campaign we hope to reach a larger number of organisations that are working towards offering products that are sustainable and have long term positive impact,” Ghosh added.

The campaign comprises of a series of visuals with various elements of our Natural Environment saying “Thank You” to those who wear garments with Radianza fibre. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: UBC

Apparel/Garments | On 25th May 2020

Canadian researchers develop biodegradable medical mask

Researchers in the BioProducts Institute at the University of British ...

Pic: Shutterstock

Apparel/Garments | On 25th May 2020

Sri Lanka’s BOI to set up garment park in Eravur

Sri Lanka’s Board of Investment (BOI) will set up a garment park in...

Pic: Shutterstock

Retail | On 25th May 2020

Reitmans seeks bankruptcy protection in Canada

Reitmans (Canada) Ltd. recently filed for bankruptcy protection after ...

Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search