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Texworld Paris sees return of American buyers
Mar '18
Courtesy: Messe Frankfurt
Courtesy: Messe Frankfurt
Texworld Paris, held during February 11-14, 2018, saw a noticeable return of American buyers. The most viewed products at the show of fabrics, trimmings and accessories, were jacquard, Tencel, buttons and eco fabrics. The sustainable itinerary, set up in 2010, has seen unabated growth for two years, with a 10 per cent rise in attendance at each show.

Exhibitors were particularly struck by the number of different nationalities visiting the show. Europe came out on top when it came to levels of satisfaction. Harry Liu, a sales representative from Shanghai Denya Import Export, said: “Our cottons, linens and viscose met with considerable success on the part of mostly European buyers. As far as we are concerned, the show turned out to be sensational”.

Many exhibitors were delighted with the return of the Americans. They made up the bulk of some firms’ business contacts. “In the end, we saw more Americans than Europeans. Japan has also been of considerable importance for us at this extremely well organised show,” said Yalin Li, planning manager at Novel Dyeing and Printing United.

French fashion firms displayed high energy. There was an upswing in attendees from the Middle East, and in particular from Israel. Russia too appears to be increasingly developing a taste for collections from the weavers that exhibit at Texworld Paris.

Two types of visitors attracted considerable attention. They included the major fashion groups from Spain, France, the UK, the Netherlands, Japan, USA and Sweden. “It’s fantastic, we saw them all. The trade fair was extremely positive,” explained Pradeep Khatri, CEO of Zaber and Zubair Fabrics, which was exhibiting at Elite.

Countries where clothing is produced for European brands, such as Morocco, Tunisia, Portugal and Turkey, came to source fabrics at the show. The upscaling of the fabric collections on offer has once again been lauded. This applies especially to Chinese manufacturers, as Augustin Bideault, commercial director at Sofila, an exhibitor at Avantex Paris, pointed out: “I certainly noticed an improvement from China. Their products are of just as high quality as European ones. They now know how to use our marketing methods. China has well and truly attained another dimension.”

Buyers were able to hone their searches thanks to Pantone’s presentations of colours and the multitude of trends for spring/summer 2019 displayed by the show’s artistic directors. Catwalk shows from the winners of the FRANKfurtstyle Awards and designs from students at the ESMOD college of fashion completed the information about styles and designs. (SV)

Fibre2Fashion News Desk – India

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October 2018

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