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Top brand representatives attend Australian cotton industry tour

12 May '23

1 min read

Pic: Shutterstock/John Carnemolla

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Around 50 representatives from Australia and 13 other countries attended a forum and toured cotton farms and facilities in Sydney to understand environmental and quality issues in farming.
Brands including Uniqlo, Stella McCartney, and Adidas attended the three-day event.
The Australian Cotton Tour was facilitated by the federal government's ATMAC programme.

Around 50 people from Australia and 13 countries travelled to Sydney initially for a one-day forum, then onto cotton farms, gins, and research facilities at Boggabri, Narrabri, and Wee Waa in order to gain an understanding of environmental and quality issues from local farmers.

Brand representatives from Uniqlo, Stella McCartney, Cotton On Group, Lacoste, Adidas, and Country Road were among those who highlighted the benefits of attending the three-day event including the cotton forum in Sydney where speakers presented and answered questions on all key issues including water efficiency, soil health, biodiversity, data, circularity, and human rights, Cotton Australia said in a press release.

Sarah Forde from Modibodi said her organisation would now consider sourcing top quality Australian cotton after attending the event and touring farms.

The Australian Cotton Tour, which took place from May 2-5, 2023, was made possible through the federal government’s Agricultural Trade and Market Access Cooperation (ATMAC) programme, which aims to increase trade diversification and expansion opportunities to access new markets for Australia’s agricultural commodities.

Fibre2Fashion News Desk (NB)

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