Home / Knowledge / News / Textiles / Urban outdoor to enter OutDoor trade show in Germany
Urban outdoor to enter OutDoor trade show in Germany
02
Jun '17
Courtesy: Outdoor-show
Courtesy: Outdoor-show
The extensive growth area of urban lifestyle will be a trend topic at the leading international trade show OutDoor to be held in Friedrichshafen, Germany from June 18-21. The outdoor sector has great potential as more people are living in metropolitan areas, while athleisure and urban fashion are firmly established features of cities and outdoor market.

Trade visitors can enjoy a preview of what future urban styles will look like in the centre for ‘Lifestyle Collections’ at Europe’s largest trade show for the outdoor sector. Hall A6 is where international brands will have an opportunity to join forces in expanding the outdoor concept.

"At OutDoor, the focus is on the functionality of products. The overlap between the two markets of 'fashion' and 'outdoor', however, is growing all the time. With the 'Lifestyle Collection' in Hall A6, we have created a first-ever marketplace for current lifestyle trends from the fields of garments, shoes and accessories," said Stefan Reisinger, head of OutDoor.

"Urban outdoor is a modern-day development. Today there are already more people climbing in halls rather than outdoors in nature. The future will also see people indulging their yearning for nature in the city," stated Nora Kühner, freelance designer and trend expert.

Charles Ross, a UK-based lecturer in performance sportswear design, said, "Urban outdoors is one of the biggest trends for the future of the performance sportswear industry. If the outdoor industry does not grab the market, then their rivals from outside the industry will. Companies will have to promote their own strengths and shift the focus to a certain attitude towards life – and this attitude must gel with urban consumers."

"In my opinion, urban outdoor should not in any way lag behind the usual outdoor products in terms of function, but nevertheless meet the fashion requirements of modern customers. The fabric suppliers offer marvellous innovative materials to achieve a successful balance between the demands of functionality and fashion," said Frederik Sturm, managing director of functional clothing start-up Arys in Berlin.

Arys will be displaying this approach in the lifestyle centre at this year's OutDoor. High-quality functional fabrics by Schoeller and Polartec feature in a design that resembles anything but outdoor – and this in fact is urban outdoor.

"The trend is towards a 'rural exodus'; working, living and leisure have acquired a new quality. At the same time, people want to retain and demonstrate a sporty lifestyle," said product manager Johanna Keinath from Schöffel. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search