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Varvaressos to show Supreme Green Cotton at PV Paris

Sep '19
Pic: Shutterstock
Pic: Shutterstock
Varvaressos will show Supreme Green Cotton (SGC), the new generation of smart cotton, born from an innovative and socially-responsible system granting sustainability from the cotton seed to the garment, at Premiere Vision Paris’ Smart Creation area, pavilion 3, booth 3S21. The global event for fashion professionals will be held from September 17-19, 2019.

For the first time, the Greek yarn manufacturer joins the Smart Creation, Première Vision’s exhibition platform for cutting-edge innovators, to present its SGC collection. Varvaressos’ SGC matches the highest European and international standards, without compromising on quality. The collection perfectly meets the requirements for high-end garments, thanks to excellent uniformity, superior strength, contamination-free and long-staple eco-fibres, the company said in a press release.

Water usage is one of the pressing issues in cotton production. Varvaressos utilises Israeli ultimate technologies and expertise in water management and has customised a sustainable technology that allows to reduce water consumption up to 40 per cent. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The Internet of Things (IoT) system advises them to take action for plant flourish healthily and higher yields in a sustainable way. Another critical issue of cotton production is GMO. All the farmers and producers are carefully selected in order to guarantee the highest GMO-free quality as well as the most sustainable standards in line with EU strict regulations.

For four generations, Varvaressos has taken care of its territory, meeting the economic needs and increasing the productivity of local farmers and businesses. Indeed, the whole supply chain is located within 200 km by the company. To prove such commitment, the company has equipped the SGC collection with a QR code providing detailed information about all the production phases, making the products 100 per cent traceable.

The collection’s superior quality is guaranteed by influential certifications such as the Made In Green by Oeko-Tex which attests the transparency and traceability. The company has also obtained the STeP by Oeko-Tex, Sustainable Textile Production certification for environmentally friendly and socially responsible production facilities along the textile chain, ISO 9001 and ISO 14001. The aim of STeP is to continually improve production conditions and health and safety in all business areas. (GK)

Fibre2Fashion News Desk – India

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