"We recognised the power of the market and Bangladesh's strong potential very early on. The results are reflected in our success. The country has meanwhile developed into the second-biggest denim supplier for Europe and, within the shortest time, Bangladesh Denim Expo has become an absolutely essential platform for the further expansion of our business relations there. As one of the biggest denim producers in the world, Vicunha wishes to further uphold its pioneering role in the global denim market. The trade fair is an important aspect of this," said Thomas Dislich, MD of Vicunha Textil for Europe and Asia.
Following the introduction of its temperature control denim last season, Vicunha has continued to expand on the theme and has launched a selection of hi tech and hi performance fabrics. Using hi tech yarns from Nilit it introduced 3 hi tech fabrics with antibacterial, moisture wicking properties and temperature control: ‘Body Fresh’ keeps wearers fresh throughout the day, preventing the growth of bacteria that causes body odour. Extremely resilient, its antimicrobial properties last for at least 50 washes.
‘Aquarius’ with a high-performance yarn engineered to wick moisture away from the body, offers comfort to the wearer that assures a lifetime of effectiveness. The attributes are intrinsic in the fibre, and will not wash off the fabric.
‘Breeze’ helps maintain constant body temperature during and after physical performance and hot weather. Use of a special polymer creates soft touch and provides super ventilation. This sector of products is very important for the market as finishing techniques push the boundaries and the consumer demands clothing that performs through the day not just in the gym.
Athleisure complements the thirst for comfort and ease of wear and Vicunha continue with a strong selection of products in various weaves and weights. Hi Stretch and Bi Stretch are still very important. Vicunha extends its offer to include bi-stretches with higher elasticity adding more vintage options.
On the opposite side of performance comes Vintage and Authenticity. Plain open weaves and characterful ring effects offer true authenticity for both men's and ladieswear, in retro blues and darker deeper dyes allowing a multitude of wash effects, great for looser silhouettes and retro styling. The heavier weights nod to more traditional menswear looks and fashion focused ladieswear.
"For years, we have been setting benchmarks when it comes to the sustainability of our products and we are continuing to work on raising our commendable level of proactive environmental protection and social responsibility. The global demand for sustainable products is confirmation that we have taken the right approach. All Vicunha products are made of 100 per cent Better Cotton Initiative cotton,” added Dislich. (KD)
Fibre2Fashion News Desk – India
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