Home / Knowledge / News / Textiles / Woolmark and M.J. Bale develop new Cool Wool clothing
Woolmark and M.J. Bale develop new Cool Wool clothing
04
Dec '15
An M.J. Bale model in a Cool Wool suit
An M.J. Bale model in a Cool Wool suit
A new range of Cool Wool suits, jackets and trousers has been developed by M.J. Bale and The Woolmark Company, a subsidiary of Australian Wool Innovation (AWI).

Launched this summer, M.J. Bale will highlight a large selection of lightweight suits and tuxedos woven with Cool Wool fabric, AWI said in a press release. The worsted wool cloth has been specially woven by a prestigious group of weavers that includes Italy's Vitale Barberis Canonico and has passed stringent testing to be awarded Cool Wool certification – a sub-brand of the iconic Woolmark brand. The suits feature all the hallmarks of Cool Wool suiting fabrics, including softness, fineness, elasticity, breathability, odour resistance and UV protection.

“It gives us enormous pride to be working again with The Woolmark Company,” says M.J. Bale Founder and CEO Matt Jensen.

“Cool Wool fabric is undisputedly the world's most versatile and high-quality tailoring cloth available, and it's a designer's dream thanks to its softness and handle, not to mention the obvious benefits for the customer.

“We're very humbled to be able to work alongside The Woolmark Company to promote the fine and hard work of Australian woolgrowers and do our bit to help promote the fibre. As a business owner with a view to quality garments, using Australian Merino wool is an imperative.”

M.J. Bale is a 100 per cent Australian-owned menswear brand operating across 44 stores and concessions nationally and is known for its signature deconstructed wool suits that veer on the classical side of masculine elegance. Founded in 2009 by Matt Jensen, a woolgrower's son, the company now employs 250 local staff. As a Woolmark licensee M.J. Bale has an ongoing relationship with The Woolmark Company - the world's foremost authority on Merino wool and a not-for-profit body working for Australian woolgrowers.

AWI CEO and The Woolmark Company Managing Director Stuart McCullough said M.J. Bale had long been an advocate of Australian Merino wool and was a natural fit in promoting the innate versatility of the fibre.

“M.J. Bale has long been a passionate supporter of Australian Merino wool and the brand is one which resonates well with Australian consumers,” said Mr McCullough. “Both The Woolmark Company and M.J. Bale share common values in their commitment to the Australian fibre and driving innovation and new markets.

“Collections such as the latest from M.J. Bale continue to highlight wool as a trans-seasonal fibre and help to extend the selling season of wool.” (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search