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Zeven promotes merino wool as sustainable fibre
31
Jul '17
Zeven, the multi-dimensional sportswear brand, in association with The Woolmark Company, has brought to Coimbatore, innovative products using merino wool. Known to drive innovations in their fields, Zeven and Woolmark had collaborated earlier this year to design and develop t-shirts made from 80 per cent merino wool for the Royal Challengers Bangalore team.

The cricket team used the breathable t-shirts as a part of its travel gear. The garments manufactured from this innovative fabric were highly appreciated by the cricketers owing to the fabric's elasticity, trans-seasonal benefits, and good retention ability, said Zeven in a press release.

“We at Zeven are focused on developing functional, comfortable and affordable sportswear for men and women. As a part of our process we are also committed towards giving back to the environment by designing and manufacturing sustainable and environmentally friendly products. The ‘Go Green’ range, manufactured from plastic bottles collected from the stadium post the matches, is one such definitive step in this direction,” said Nikhil Muthanna, Zeven category head – apparel.

“Using merino wool to design the travel kit for the RCB team also came naturally. We believe merino wool is an amazing fibre that can be used for outdoor apparel. It manages moisture better than cotton, is smarter than synthetic and comfortable in any weather condition. Being a high-performance fibre, naturally safe and environmentally friendly, it also helps in controlling odour build-up and is breathable, making it a great choice for manufacturing apparel for athletes,” added Muthanna.

Zeven is steadily making its way into the international arena and competing with international brands in technology, quality and performance. Its mission is to transform sports in India by making active sport an integral part of Indian life and thereby making a billion Indians play sports. Zeven offers the very best products at competitive prices tailor made for India. (KD)

Fibre2Fashion News Desk – India


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