Interviews
TRIFED promotes tribal handicrafts products marketing
16 Mar '06
2 min read
The promotion and marketing of tribal products and procedure is being done through the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED).
The TRIFED undertakes the promotion and marketing of tribal handicrafts and processed/value-added Minor Forest Produce (MFP) and Surplus Agricultural Produce (SAP) through a series of marketing and development initiatives, e.g.:
- Direct sale through their eleven sales-outlets called “TRIBES INDIA” and by consignment sales through twenty state level Organisations located in 22 cities in various states. It is also engaged in exporting handicrafts abroad.
Retail marketing of tribal MFP products like Honey, Hill Brooms, Shikakai, Soapnut, Amla and Medicinal Powders besides organically grown agricultural produce like Rajma, Cashew, Red Chilli, Turmeric etc.
- TRIFED promotes these tribals products by participating in exhibitions and melas also and displaying these items. It also organizes Tribal Artisan Melas in which they invite artisans to display their skill and sell their products as well.
- In January 2006, TRIFED organized a 'National Tribal Craft Expo' in Delhi at the Delhi Haat for display and sale of art and craft of tribals of various states.
It also imparts training to tribals so as to upgrade their skills and to educate them on ways of sustainable collection as well as improved quality of Minor Forest Produce in respect of MFP products like wilde Honey extraction, production of Hill Brooms, making of leaf-plates and leaf cups (pattals/donnas) etc.
it is also proposing to impart training to gum pickers and collectors. It has started a project for cultivation and marketing of medicinal plants (like Safed Musli) at Jagdalpur, Distt. Bastar Chhattisgarh.
This information was given by the Minister of Tribal Affairs, Shri P R Kyndiah in written reply to a question in the Lok Sabha.
The TRIFED undertakes the promotion and marketing of tribal handicrafts and processed/value-added Minor Forest Produce (MFP) and Surplus Agricultural Produce (SAP) through a series of marketing and development initiatives, e.g.:
- Direct sale through their eleven sales-outlets called “TRIBES INDIA” and by consignment sales through twenty state level Organisations located in 22 cities in various states. It is also engaged in exporting handicrafts abroad.
Retail marketing of tribal MFP products like Honey, Hill Brooms, Shikakai, Soapnut, Amla and Medicinal Powders besides organically grown agricultural produce like Rajma, Cashew, Red Chilli, Turmeric etc.
- TRIFED promotes these tribals products by participating in exhibitions and melas also and displaying these items. It also organizes Tribal Artisan Melas in which they invite artisans to display their skill and sell their products as well.
- In January 2006, TRIFED organized a 'National Tribal Craft Expo' in Delhi at the Delhi Haat for display and sale of art and craft of tribals of various states.
It also imparts training to tribals so as to upgrade their skills and to educate them on ways of sustainable collection as well as improved quality of Minor Forest Produce in respect of MFP products like wilde Honey extraction, production of Hill Brooms, making of leaf-plates and leaf cups (pattals/donnas) etc.
it is also proposing to impart training to gum pickers and collectors. It has started a project for cultivation and marketing of medicinal plants (like Safed Musli) at Jagdalpur, Distt. Bastar Chhattisgarh.
This information was given by the Minister of Tribal Affairs, Shri P R Kyndiah in written reply to a question in the Lok Sabha.
Press Information Bureau Government of India
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