Shilpa Shetty dons stripes for petaDishoom

27 Apr '06

4 min read

PETA India, based in Mumbai, was launched in January 2000. PETA India operates under the simple principle that animals are not ours to eat, wear, experiment on or use for entertainment, while educating policymakers and the public about animal abuse and promoting an understanding of the right of all animals to be treated with respect

PETA India has announced in a new ad for PETA India's new youth arm, petaDishoom, Shilpa Shetty - stripped down to stripes - crouches in a small cage with a look of despair on her face to illustrate the misery of animals confined to circuses. Shot by ace photographer Atul Kasbekar, the ad encourages the actor's legions of fans to boycott circuses with animal acts.

Shilpa makes the case dressed in a figure-hugging bodysuit, her make-up compliments of glamour make-up artist Cory Walia. The ad features the tagline "Beaten, Lonely and Abused - Boycott the Circus" and a plea for compassionate readers to get the facts and more information at www.petaDishoom.com.

This month marks the anniversary of the gruesome incident in which 21 animals, including sea lions, dogs and cats, belonging to the Russian circus burned alive in Mumbai.

Shilpa is reminding everyone who might be tempted to go to a circus that animals in circuses are sorely abused, often inadequately fed, and routinely hit with whips and rods and even electric shock pods to make them obey commands for a few moments of unenlightened public amusement.

Shilpa and PETA remind people that circuses portray a distorted view of wildlife. In contrast to the glittery image the circus tries to project, the lives of animals who are forced to perform repetitious, confusing and often painful tricks are miserable.

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