Society of Dyers & Colourist colour conference 2005

13 Jun '05

3 min read

The Society is hosting its third annual international conference on 21 October 2005 at a new venue: the Elstree Moat House Hotel, Borehamwood, UK. The theme of the 2005 conference is Creating Brand Power Through Colour and the keynote speaker is one of Europe's most successful fashion designers and entrepreneurs, George Davies, founder of Next and the man behind George at Asda and per una.

Brands are fundamental to business success today and deliver many advantages: from establishing an inherent preference to buy, to justifying premium pricing; from creating a platform of trust and credibility, to bolstering confidence and the share price. The Society's 2005 conference will highlight the critical contribution that colour makes to the power of brands as a set of cues, symbols and experiences that combine to create an overall perception that drives behaviour.

The keynote address will be given by George Davies, a Fellow of the Society. He will lead an impressive line-up of international speakers which includes representatives from Top Shop, Adidas, The Mix, Quantum Clothing, X-Rite, Davenport Lyons and the London College of Fashion.
Amongst the current sponsors are Datacolor, Lectra, VeriVide, Clariant and GretagMacbeth. More to be announced in the near future.

In the meantime, for information or to book your place you can contact the Society by email (conference@sdc.org.uk), telephone [+44(0)1274 725138 ext.229] or download the full brochure (PDF format) [coming soon] and return booking form by fax [+44(0)1274 392888].

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