The policies of liberalization and industrial deregulation have led to an immense opportunity for marketers to cater to consumers through an array of unprecedented choice of goods and services resulting in a heightened awareness of products and their usage.
While the change has been felt across the nation, the single-minded focus on marketing in the urban areas has led to a saturated market condition making it imperative for corporates to penetrate deeper into the countryside and provide products and services to the rural populace in an attempt to not only increase their market shares but also to improve the quality of life of the rural citizens.
To understand the impact of rural retailing in empowering farmers, Confederation of Indian Industry Northern Region in association with Yes Bank is commissioning a Study on the benefits of rural retailing on the lives of the farmers.
Alongwith the study, CII Northern Region is also organising a Conference on Rural Retail on 27th September 2007 at 1000 hrs at Hotel Sheraton, Saket, New Delhi.
Key Speakers are : - Ms. Rajwant Sandhu, Additional Secretary – Panchayati Raj, Ministry of Panchayati Raj; Mr. U K S Chauhan, Joint Secretary-Marketing & Agricultural Marketing Adviser, Ministry of Agriculture; Mr. Rana Kapoor, CEO & Managing Director, YES Bank Ltd; Mr. Tarun Sawhney, Conference Chairman & Corporate Vice President, Triveni Engineering & Industries; Mr. Rajesh Gupta, President, DCM ShriramConsolidated Ltd.; Mr. Kapil Mehan, Executive Vice President, Tata Chemicals Ltd; Mr. Ajai Rana, All India Corn Crop Group Lead, Monsanto India Ltd; Mr. Shailendra Tyagi, Vice President-Marketing, ITC Ltd; Mr. Rajiv Sabharwal, Country Head-Retail Assets & Rural Markets, ICICI Bank; Mr. Paul Basil, Founder & CEO, Rural Innovations Networks and Mr. K Muralidhara Rao, General Manager, NABARD.
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