Home / Knowledge / News / Association/Org / Textile companies accept innovation concept

Textile companies accept innovation concept

30
May '09
It really seems like the word innovation left the theory and came to practice. At least it was what was noticed in many of the products displayed at the 10th edition of Texfair – International Fair of the Textile Industry, which was held from May 12 to 15, in Blumenau, Santa Catarina.

Repositioning of brands, new products and new technologies are among the innovation strategies used by the companies in the attempt to dribble hard times and were presented during the fair to a public estimated at 25 thousand people. Among them, international journalists and buyers brought by ABIT, through Texbrasil, Program developed in partnership with Apex-Brasil.

Hering gives continuity to the brand-repositioning project begun in 2007. “The idea of the Hering Store, with a new layout, is to present products with greater added value and more fashion. Out of the 230 stores in Brazil, more than half already have the new concept”, informs Marcos Ribeiro Gomes, marketing director. The investment in jeans is another bet of the company that was created 128 years ago.

“We increased the variety of items through partnership with weaving factories, like Vicunha e Santista, for example”, he says. According to him, the investments are already bringing good results.

“Our turnover in the first quarter of 2009 is 35% higher than that obtained in the same period last year”, he states. Marcos Ribeiro Gomes also said that jeans was recovered and is now the main product of dzarm., brand from Hering directed toward the Class A and B publics, with ages ranging from 18 to 28 years. While PUC, the company's kids brand, wagers on the layout's innovation and interactivity with the public. “Crisis is a word that does not enter the company”, stresses the director from Hering.

Focusing on social classes A and B, Teka wagers on products with a greater number of wefts. “Before the company used only 180 threads. We now present items with 250 and 300 threads”, remarks the director of exports, Marcelo Stewers. With 83 years of existence and 25 thousand customers nationwide, the world economic crisis also caused Teka to invest in new markets. “Africa, the Middle East and the United States are among some of our export destinations”, says the director.

The label Enfim innovates by introducing jeans in the collection. “We brought to Texfair our first jeans and serge items to complete the range of products. We believe that, besides solidifying the brand, this action can also reflect on the obtainment of new customers”, announces the designer Karina de Paula. Directed toward the young public (15 to 25 years), Enfim also wagers on interactivity. “We created a blog (www.enfimblog.com.br) to interact with them, through news and even contests. After all, 'connected' is our slogan”, he adds.

While Malwee believes that the difference is to invest in equipments. “To us, innovate means to wager on state-of-the-art technology, on machinery”, points out the marketing manager, Wilmar Raboch. Working strictly in the domestic market for classes C and D, Malwee produces three million items per month, which are distributed to its 20 thousand points of sale throughout Brazil. “We are proud to guarantee that our production process is always and the less aggressive possible to the environment and we have reached levels higher than those required by law”, he celebrates.


Must ReadView All

Pic: Messe Frankfurt

Textiles | On 16th Jun 2019

Finished products to dominate at Intertextile Shanghai

Finished product suppliers will dominate with their presence among...

Pic: CBRE

Textiles | On 16th Jun 2019

23% of warehouse leasing in India in 2018 for e-com: CBRE

Warehousing space leasing in India rose by over 45 per cent in 2018...

Pic: Amazon

E-commerce | On 16th Jun 2019

Amazon invests ₹2800 cr in India after closing China ops

Amazon has made a fresh investment of ₹2,800 crore in its Indian arm, ...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search



Expand Close