Need to improve relations of power & service strategies, EURATEX

15 Jun '11

5 min read

With a different approach and background Mr. Xavier COURT (Director Communication & New Bizz, Vente Privée) confirmed that his company success comes from the fact that today's consumers are ready to buy if they feel that there is constantly newness in the offer. In his view and based on his daily experience, consumers are no more making the difference between retailing channels, be them classical retails or e-commerce. In concluding he stressed that retailing channels are self-supportive as “ recent researches confirmed that e-commerce channel: encourages purchase in brands' traditional retail networks; provokes impulse buying due to frustration at being unable to buy on the Vente Privée site and generates publicity for brands bringing new customers visiting their shops.”

The experience of transforming the company industrial culture to a more consumer-driven culture was highlighted by Mr. Giuseppe MIROGLIO (CEO, Miroglio Textile Spa). He confirmed that thanks to constant market feedback, his group is trying to deliver quickly and in a flexible way fashionable and affordable products to the end-consumers through all the different retail channels used. To reach such goal, producing in the proximity of the main consumers and growing markets is and will be key asset to service them fast. He concluded by emphasising that “the key drivers for my company to strengthen its position are in decreasing order: creativity, cooperation, service and quick delivery and a good price/quality mix.”

Speaking as last panel member Mr. Franz-Peter FALKE (CEO, Falke KgaA) expressed his believe that “the world cannot always get faster and service cheaper products to end-consumers!” He continued by stressing that whatever tool, instrument, skill-set, method is used to help service the market needs, all boils down on how business operators will be able to cooperate in a mutual respect and commitment to serve the market. He pleaded for a more equal-footing partnership among the value chain partners, avoiding anti-competitive behaviours, in order to have a true consumer focus. In concluding he stressed that “ we should find and develop in future a “fair-play” ground among partners through which our joint planning will help us all to be more sustainable.”

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