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'Create something that outlives you' – Yogesh, Umaid Mills

06 Jan '12

11 min read

Yogesh is son of Mr Laxmi Niwas Bangur – Chairman and Managing Director of MSUM, whom Yogesh considers as a very calm and patient person. Yogesh says “My father is of the opinion that, some of the best lessons are learnt from past mistakes and errors of the past are wisdoms of the future”.

“My father has always believed in empowerment of professional talent and has always separated ownership and management. I continue to employ the same vision, which has really helped us in growing at a healthy rate in the last few years”, he adds.

MSUM's plant, spread over 70 acres was set up in 1939 in Pali, by the first generation of Bangur's and was listed on the bourses in 1952. MSUM renowned for its poplin fabrics, where it enjoys undisputed market leadership built over the last 40 years, started off as a spinning unit initially, but later on added weaving and fabric printing divisions. However in the 1990's, fabric printing was discontinued by the mill management.

At the beginning of the new century, Mr LN Bangur started refurbishing the spinning machinery, replacing older technology machines with new machines. The company also added open-end rotors and upgraded and restarted the fabric processing unit. In the 2000's, MSUM graduated from manufacturing just carded yarns to combed yarns and in the last two years, has added compact and eli-twist yarns to its product portfolio.

Today, MSUM has state-of-the-art 110,000 ring spindles, almost 3,000 open-end rotors, 500 conventional powerlooms and a 70,000 metres / day fabric processing plant. It generates 80 percent of its revenues from yarn, with rest coming from fabrics. The mill is able to churn out around 75 tons of 6 to 40's count carded and combed cotton yarn per day.

Yogesh has strategized to introduce the latest technology in the next few years, in order to overcome the challenge of workers shortage, as well as increase efficiency and improve the quality of the textile products that they produce.

In order to add value to the yarn produced by them and also increase revenues from the fabrics business, Yogesh plans to install state of the art 100 automatic air-jet looms, expected to be operational by October 2012. He also wants to increase the share of compact yarn in the total yarn product basket. Both these projects are already under implementation.

Before envisaging setting up the air-jet looms plant, Yogesh did a reverse engineering of sorts. He first set up a new and hardcore marketing team and outsourced production of a new variety of fabrics, like shirting's and bottom weight fabrics. Once the revenues from this new business reached a certain scale, MSUM decided to set up air-jet looms to manufacture the fabrics in-house.

Yogesh admits to the cyclical character of textile industry where volume growth remains a challenge and hence, the foray into the institutional fabrics supplies business where a large order with relatively thinner margins, is expected to bring consistency in production schedules. The de-risking model and the potential business size have offered enormous scope for enhancement of MSUM institutional business.

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