Smith named Executive VP - Merchandising & Marketing for Jo-Ann Stores
12 Jul '06
2 min read
Jo-Ann Stores Inc, the nation's largest fabric and craft retailer, announced the appointment of Travis Smith, Executive Vice President, Merchandising and Marketing, effective July 31, 2006.
"As the key step in rebuilding our senior leadership team, we are delighted to add to the Jo-Ann team a person with Travis' breadth of experience in marketing and merchandising, in both softlines and hardlines categories," said Darrell Webb, recently appointed Chairman, President and Chief Executive Officer of Jo-Ann Stores.
"Travis has a keen understanding of how to drive comparable store sales growth, while balancing gross margin performance, for optimal financial results," he added.
Most recently, Smith was Senior VP, General Merchandise of Fred Meyer, the 128 store super center division of The Kroger Company. In this capacity, he was responsible for the general merchandise product categories, including apparel; home and electronics, as well as product development and merchandise planning and replenishment.
Smith has had a variety of merchandising and marketing responsibilities at Fred Meyer Stores and May Department Stores. He holds a bachelor's degree in business marketing and communication from the University of Notre Dame.
Jo-Ann Stores Inc, the leading national fabric and craft retailer with locations in 47 states, operates 653 Jo-Ann Fabrics and Crafts traditional stores and 164 Jo-Ann superstores.
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