Jo-Ann partners with two national companies

09 Jan '07

3 min read

Jo-Ann Fabric and Craft Stores announced partnerships with both American Greetings Corporation and 3 Day Blinds. "We are thrilled to partner with such well-established, respected and trusted brands," said Travis Smith, Jo-Ann executive vice president, merchandising and marketing. "These partnerships will allow us to further enhance and add value to our customers shopping experience."

The American Greetings partnership will enable Jo-Ann to carry an array of social expressions products in its stores. Up to 120 of seasonal and everyday greeting cards, everyday gift wrap and everyday party goods will be available in all Jo-Ann superstores across the country in early May.

Jo-Ann Fabric and Craft Stores and American Greetings Corporation were both started and are still headquartered in Cleveland, Ohio, and both have a very similar customer base. "The majority of projects that our customers craft are given as gifts," said Smith. "It is only natural for us to provide them with the resources they need to create and give a gift all under the same roof."

"We're thrilled to partner with Jo-Ann to help their customers connect and celebrate during life's special occasions and milestones," said Bill DeWitt, vice president of sales, American Greetings.

"Jo-Ann customers are a perfect fit for our category targeted at the female consumer. We believe the inclusion of American Greetings card departments will enhance the overall shopping experience. Jo-Ann superstore customers will find something fresh and new every time they visit the new American Greetings card departments."

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