VNU changing name to the Nielsen Company

22 Jan '07

2 min read

In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced it is changing its name to The Nielsen Company.

“Nielsen is one of the great names in the information-services industry,” said David L. Calhoun, chairman & chief executive officer of The Nielsen Company.

“For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful."

"The Nielsen name is a source of pride for everyone in our organization, and it is now the name under which we all will go to market.”

Immediate steps to launch the new branding for the company include the introduction of a new corporate web site and graphic identity. The new identity will be rolled out progressively by all Nielsen businesses during 2007.

Mr. Calhoun said that, given the company's increased focus on marketing and media information services, Nielsen is a name that more clearly suggests the company's position and role in the marketplace.

“We are focused more intently than ever on the delivery of truly integrated marketing and media services that reveal clients' growth opportunities,” Mr. Calhoun said.

“We are uniquely positioned to provide clients with a complete understanding of consumer behavior, with new insights into where their markets are headed, and with high-value solutions to their business issues."

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