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Peter England Elite to capture new audience

18 Sep '07
3 min read

The garments styles and designs are contemporary, drawing inspiration from European designs while blending them with the Indian sensibilities. The shirts are made from 100% high-end cotton while trousers are offered in poly viscose, poly wool modal and 100% wool.

Mr Aloke Malik, President, Peter England Fashions & Retail Ltd. says “Soaring ambitions of young professionals today create a desire to look and feel good. This innate requirement is symbolic of what Peter England Elite stands for and what the brand promises to offer. Peter England Elite is a toast to the young consumer's progression in life”.

The newly launched Peter England Elite is re-engineered to make the wardrobe more appealing and exciting to the younger audience who prefer the slimmer silhouettes look as well as a nice snug fit. The contemporary cuts and fits for the shirts and trousers have been refined to give the consumers not only the comfort but the style that complements his personality.

The brand has introduced various innovations such as
• Detachable collar bones in shirts,
• Double fused skin and patch on collar for a clean roll with high end interlining in shirts, lined waist bands and piped in seams for trousers.
• Moreover, the main label on the shirt is now double-folded to avoid harsh edges
• Buttons are shanked for ease of buttoning.
• The packing of shirts is made more simpler with the exclusion of pins in the process.

Peter England Elite will be available at Peter England Flagship stores as well as select multi brand outlets and franchises stores across the country. Peter England Elite is being launched in the two metros Delhi and Mumbai and mini metros - Bangalore, Pune and Nagpur. The brand plans to cover its distribution network throughout the country very shortly.

Aditya Birla Group

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