News Flash

Bestseller launches organic collection with Max Havelaar

28 Dec '07

3 min read

Bestseller's jeans brand, Jack & Jones now focuses on environmentally friendly production, and the brand now launches a new organic collection made from Max Havelaar labelled cotton.

Jack & Jones makes clothes of high quality at competitive prices, and now the brand offers its customers the opportunity to buy some of the most popular products in an organic version of Max Havelaar labelled cotton. The Max Havelaar certification means that the farmers receive a minimum price and a Fairtrade bonus for their cotton.

”We want to give our customers the opportunity to buy a range of our products in an environmentally friendly version which we call JJ ECO”, Anders Gam, Buying Manager at Jack & Jones explains.

”The JJ ECO collection will be in our Jack & Jones shops easy for our customers to find it. To begin with, only a minor part of our collection will be labelled JJ ECO, but it is our hope to extend the JJ ECO collection in the future. For now we estimate that JJ ECO will have an annual volume of approx. 300,000 kg, equivalent to 500,000 pieces of clothes”.

”I'm extremely pleased that it is now possible to produce textiles of Max Havelaar labelled cotton, and that Bestseller now sets a good example for a large number of producers of textiles. This will be of great importance to the farmers of the cotton and to the environment in general as we are faced with many challenges in this particular market, Judith Kyst, Max Havelaar's secretary-general in Denmark, says.

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