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FOX to celebrate 'Flick the Wheel for Charity' with Swiffer Carpet

24 Oct '05

3 min read

The "FOX Fall Casino Party" will celebrate the new Swiffer CarpetFlick and the return of FOX's fall series. This star-studded event will bring together two pop culture phenomena from the worlds of TV and home care to celebrate the Fall television season.

Swiffer CarpetFlick premieres with the new FOX season, "sweeping up for charity at the FOX Fall Casino Party," Monday, October 24, at the Los Angeles Cabana Club.

What do you get when you unite the hottest new household cleaning product with the most anticipated fall television lineup?

Scheduled to attend are stars from FOX's award-winning shows such as Arrested Development, House, The O.C., Prison Break, That 70's Show, Stacked and Malcolm in the Middle. The Los Angeles hot spot Cabana Club: Sterling Steakhouse will feature a casino night theme, including poker tables, roulette and the ever-popular card game, Texas Hold'em.

Swiffer will not only turn the red carpet orange -- emblematic of the CarpetFlick -- but will also conduct onsite demonstrations at the event. In addition to donations made by FOX to multiple charities, celebrity guests will be asked to "Flick the Wheel for Charity," demonstrating the new Swiffer CarpetFlick with proceeds benefiting Habitat for Humanity. "Flick the Wheel for Charity" gives celebrities the opportunity to give back via a "Wheel of Fortune" theme; attendees will demonstrate the CarpetFlick and then spin the wheel.

Kristine Decker, Swiffer Brand Manager states that Swiffer CarpetFlick transforms traditional vacuuming methods by providing a quick and effective way to clean up a carpet mess, leaving consumer's time to do the things they enjoy most, like watching their favorite television shows.

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