One of the most leading companies in branded suiting, Grasim Textiles, has introduced a new range of fabric under the brand name 'Selfcar', a brand of Graviera suiting.
Selfcare has been introduced in the market considering the consumer insight of an easy-to-maintain fabric. Graviera brand has been given a catchy tag of 'Andaz Zara Hat Ke'. The brand assures to offer continuous tangible advantages by adding values in the fabric.
Grasim Textiles has always taken the lead regarding cost-effective fabrics under its economy brand Graviera, which enjoy both technical excellence and consumer preference of design. With Selfcare, company is extending its tradition, said S Krishnamoorthy, president, Grasim Industries Ltd, Textile division.
With complete luxury and relaxing texture, the fabric has been specially manufactured to give superb drape and fall. Selfcare announces a new trend towards global wear.
Company proposes to sell 3 lakh metres yearly, 1.5 lakh in the current season with the price of Rs 225- Rs 240. The product will be available in all leading retail outlets.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
