Icebreaker joins forces with The Conservation Alliance
23 Feb '11
3 min read
Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors, starting with its Bodyfit baselayer, ideal for New York winters. There are now 25 to 30 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear, including Realfleece, a premium natural alternative to a synthetic fleece (made from oil).
Icebreaker is sold in more than 3,000 stores in 37 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 140 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design.
Ethical Commitment The company was the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker is committed to sustainability, ethical manufacturing and animal welfare. In 2008, the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
