Sales and marketing information provider The NPD Group reported that skincare is most-used beauty product among women, beating out makeup. In the past few years, skincare has become the most talked about category in the beauty industry, with good reason.
According to a new report from leading consumer and retail information company The NPD Group, skincare products generated sales of over $5.3 billion in the mass and prestige department store channels in 2004.
Skincare was the only beauty category in the mass channel to report an increase in 2004; it also was the second fastest-growing beauty category in prestige department stores, sustaining steady growth of four to six percent over the past five years.
Karen Grant, senior industry analyst for The NPD Group's Beauty Division stated that in recent years, skincare has undergone a makeover to meet consumers' evolving needs and demands. While skincare products in the '90s were almost exclusively focused on wellness and simple body care lotions, today, skincare is one of the most dynamic, fascinating and technologically advanced segments of the beauty market.
In the NPD study behind the report, 89 percent of women said they use skincare products, such as facial moisturizers, body moisturizers, eye creams and cleansers, more than any other type of beauty item. Skincare was followed by makeup (84%), shaving products/hair removers (84%), bath products (82%), and fragrance products (77%). Herbalsupplements and sunless tanning products were the least-used products among consumers surveyed.
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