Home / Knowledge / News / Information Technology / Backbone releases new cloud-based platform for DTC brands

Backbone releases new cloud-based platform for DTC brands

Jul '19
Pic: Backbone
Pic: Backbone
Backbone has unveiled a cloud-based platform offering complete integrated workflows and functionality to drastically improve product development for direct-to-consumer (DTC) brands in the consumer goods space. Backbone PLM is a cloud-based, next-generation workflow solution that streamlines the complex manufacturing process for consumer goods companies.

The innovative and much needed platform surfaces at a time where industry executives generally view consumer shifts enabled by technology as the most important trend for the year according to the 2019 State of Fashion Report from McKinsey, according to a press release by Backbone.

The platform is already in use by an elite group of more than 150 of the hottest in-demand apparel, accessories, footwear, furniture, textile and consumer goods companies including industry innovators like Black Diamond, Blank NYC, Backcountry, Chubbies, Peter Millar, Plae, Roka, Todd Snyder, Uppababy, Faherty, and many others.

Backbone provides single-source, end-to-end solutions to empower brands in highly competitive and evolving markets. Because Backbone is an open API system, users can seamlessly push and pull data from other work-related apps like Shopify, Netsuite, and Slack. Its cloud-based infrastructure enables users to access their data anywhere, any time. Backbone’s modern interface allows for company-wide collaboration to eliminate confusion, errors, and miscommunication throughout the production process. While competitors in the lifecycle space have largely iterated on applications originally developed many years ago, Backbone employs ultramodern technologies and with its latest release, has the most intuitive interface and workflow in the industry.

The new offering from Backbone solves current issues that companies face concerning inadequate and outdated infrastructure unable to meet the demands of today’s market. With this launch, Backbone is affording product-making industries with a complete suite of tools that enable smarter data-backed decisions with an interface that is recognisable and easy to learn. These tools are incorporated into a SaaS platform that allows for flexibility, control, and customisation that digitally-native brands need.

“Brands across the globe have been racking their brains for decades on how to improve processes with better speed, visibility and the collaboration expected of a modern product making tool. Today, Backbone’s industry-defining solution will bring new opportunities to companies that are desperately seeking to compete in a competitive and fast-paced market as they move to the direct-to-consumer business model,” Matthew Klein, CEO of Backbone said. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Cargo flight sector in China recovers to near-2019 level

The air cargo industry in China has recovered, nearing the 2019...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Led by MMF, Indian apparel exports likely to double in next 3 years

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Rosset ;& Cia Limited
Brandix Lanka Limited
Varner AS Retail
Helly Hansen Far East Ltd
Gap International Sourcing Limited
Vianney Textil Hogar S.A. De C.V.
Rayonese Textile Inc., Division de Culp Inc.
Tchibo GmbH
Huntsman (Singapore) Pte Ltd
Lenzing Aktiengesellschaft
Etam Group Strategy Hong Kong Limited
Sportmaster Ltd.
Eastman Chemical Company
LC Waikiki
Tory Burch Hong Kong Ltd
Under Armour Global Sourcing Ltd
Arvind Limited
Lacoste (Wanchai)
Aramark Uniform ;& Career Apparel, LLC
The LYCRA Company Singapore  Pte. Ltd
Reiter India Private Limited
NITI Aayog
Benetton Group
Lisa S.P.A.
G-Star Raw C.V.
Target Corporation (MN)
T.T. Limited
Restoque S.A.
PVH Corporation
Sportswear Company Spa
Chori Company Limited
Maceton Limited
Aquarelle Clothing Limited
Calvin Klein
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Esprit Europe Services GmbH
Chico’ FAS
Phong Phu international JSC (PPJ)
Tommy Hilfiger
Midas Clothing Limited
Page Industries Limited (Bangalore)
Recron Polyester from Reliance Industries Limited
Gokaldas Exports Limited
The Top Form Brassiere Manufacturing Company Limited
Groz-Beckert East Asia LLP
Vardhman Textile Ltd
Guess Europe Sagl,
Gatsby Africa
Desigual - ABASIC, S.A.
OVS Hong Kong Sourcing Ltd.
MAS Active / MAS Kreeda / MAS Bodyline
H;&M Hennes ;& Mauritz (Far East) Ltd
C;&A Sourcing International Ltd
J ;& P Coats
Gloria Jeans
KAS Direct Sourcing
Hirdaramani International Export Private Limited
Truetzschler India Private Limited
International Textile Manufacturers Federation
Hela Clothing Pvt Ltd
Green Fibre
IDH – The Sustainable Trade Initiative
IKEA of Sweden AB
Cat Tuong Real Estate Group Joint Stock Company
Landmark Group
Sateri (Jiujiang) Fiber Co.,Ltd
Sainsbury's Argos Asia Limited
Alison Hayes Romania
Amazon China
John Varvatos
Bluestem Global Sourcing Limited
SHAHI Exports Pvt Ltd
Grasim Industries Limited
Seasalt Limited
Alix Partners

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search