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Backbone releases new cloud-based platform for DTC brands

Jul '19
Pic: Backbone
Pic: Backbone
Backbone has unveiled a cloud-based platform offering complete integrated workflows and functionality to drastically improve product development for direct-to-consumer (DTC) brands in the consumer goods space. Backbone PLM is a cloud-based, next-generation workflow solution that streamlines the complex manufacturing process for consumer goods companies.

The innovative and much needed platform surfaces at a time where industry executives generally view consumer shifts enabled by technology as the most important trend for the year according to the 2019 State of Fashion Report from McKinsey, according to a press release by Backbone.

The platform is already in use by an elite group of more than 150 of the hottest in-demand apparel, accessories, footwear, furniture, textile and consumer goods companies including industry innovators like Black Diamond, Blank NYC, Backcountry, Chubbies, Peter Millar, Plae, Roka, Todd Snyder, Uppababy, Faherty, and many others.

Backbone provides single-source, end-to-end solutions to empower brands in highly competitive and evolving markets. Because Backbone is an open API system, users can seamlessly push and pull data from other work-related apps like Shopify, Netsuite, and Slack. Its cloud-based infrastructure enables users to access their data anywhere, any time. Backbone’s modern interface allows for company-wide collaboration to eliminate confusion, errors, and miscommunication throughout the production process. While competitors in the lifecycle space have largely iterated on applications originally developed many years ago, Backbone employs ultramodern technologies and with its latest release, has the most intuitive interface and workflow in the industry.

The new offering from Backbone solves current issues that companies face concerning inadequate and outdated infrastructure unable to meet the demands of today’s market. With this launch, Backbone is affording product-making industries with a complete suite of tools that enable smarter data-backed decisions with an interface that is recognisable and easy to learn. These tools are incorporated into a SaaS platform that allows for flexibility, control, and customisation that digitally-native brands need.

“Brands across the globe have been racking their brains for decades on how to improve processes with better speed, visibility and the collaboration expected of a modern product making tool. Today, Backbone’s industry-defining solution will bring new opportunities to companies that are desperately seeking to compete in a competitive and fast-paced market as they move to the direct-to-consumer business model,” Matthew Klein, CEO of Backbone said. (GK)

Fibre2Fashion News Desk – India

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July 2019

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