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Chinese kidswear firm Balabala selects Centric PLM suite

Oct '19
Pic: Centric PLM
Pic: Centric PLM
Balabala, the leading Chinese kidswear brand, has announced that the company has selected Centric Software’s product lifecycle management (PLM) solution. Centric provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Faced with changing consumption patterns and demographics in the Chinese market, Balabala needs acute digital insights into consumer behaviour and popular trends so as to accelerate its product R&D and respond accordingly. Implementing a kidswear PLM and a lifestyle PLM solution is key to their digital strategy, according to Centric.

After a comprehensive selection process, Balabala chose Centric PLM for kidswear and lifestyle brands based on Centric Software’s excellent track record.

“Today, Balabala is a clothing company. However, with changes in the market, we will become a lifestyle company in the future. As such, product revamps will be our most important strategy in the next one to three years, and this is where PLM plays a vital role. With Centric PLM in place, we aim to differentiate production, development, and sales for various product lines, create a robust product framework that caters to the needs of multiple categories, channels, and global markets and standardise business processes that enable the management and transfer of technology and culture,” Zhong Deda, general manager of Balabala’s business division said.

“We would like to welcome our latest partner in China, Balabala. Balabala is pursuing a strong digital strategy to transform into a lifestyle business, and we are delighted that they have chosen Centric PLM to provide a digital foundation for growth,” Chris Groves, president and CEO of Centric Software said.

Fibre2Fashion News Desk (GK)

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