Covectra unveils StellaGuard label authentication solution

01 Mar '21

2 min read

Pic: PR Newswire

Covectra has launched the next generation of StellaGuard, a smart label and mobile authentication solution that will enable brand managers and consumers for the first time to easily and more accurately identify, authenticate, and track genuine products and combat counterfeiting. Covectra, headquartered in the US, is a leader in track and trace solutions.

Leading brands, from clothing, handbags, shoes, cosmetics, liquor, and sporting goods to consumer electronics, automotive spare parts, and pharmaceuticals, can now rely on StellaGuard’s highly secure, cloud-based mobile authentication solution to protect buyers, identify illicit sellers, provide universal brand protection, and strengthen track and tracing capabilities throughout the supply chain. The new version of StellaGuard includes significant enhancements, including the unique combination of two methods of authentication simultaneously, serialisation and the use of random numbers and holographic star patterns to provide a virtually impossible label to counterfeit, according to Covectra.

Brands can now serialise their products with Covectra’s unique StellaGuard smart label. The new label provides a dual layer of protection with a unique, patented, non-reproducible film that combines a serialised QR barcode with a 3D image of holographic stars embedded in a random, non-repeatable pattern, distributed at varying depths and positions inside the label. With StellaGuard, brand managers can now quickly identify and analyse scans that their consumers have taken, Covectra said.

Using any smartphone, consumers simply scan the product’s barcode using the free StellaGuard mobile app and verify the product’s authenticity within seconds. This solution eliminates the need for a special device, making it easily accessible to consumers, field inspectors, supply chain, and custom officers. The StellaGuard packaging line cameras capture the star pattern on the label and stores it in the AuthentiTrack Cloud, Covectra said in a press release.

“Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day. Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace programme which can be scaled to any operation,” Steve Wood, Covectra’s CEO said in a statement.

Fibre2Fashion News Desk (GK)

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