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Destination XL to use PlumSlice's product cloud suite
30
Oct '17
Courtesy: PlumSlice
Courtesy: PlumSlice
PlumSlice Labs, a leader in cloud-based, collaborative product content management solutions, has announced that Destination XL Group, Inc. (DXL), a retailer of men’s XL apparel, has selected PlumSlice’s Product Experience Cloud to manage products across its brand channels. The PlumSlice Suite was developed by retail/digital commerce veterans.

DXL will use the next-generation data command centre to capture and maintain robust product data for all SKUs across its DXL, Casual Male XL, and Rochester Clothing retail brands.

Before collaborating with PlumSlice, DXL had a decentralised product data management system for each of its brands, which were primarily managed through disparate Excel spreadsheets and enterprise systems. This led to data integrity complications when on-boarding new product collections and managing existing SKUs across both owned and third-party sales channels.

Sahal Laher, chief digital officer and CIO, DXL said, “PlumSlice offers an advanced and intuitive dashboard that makes product management faster and more reliable, while offering the scalability we need as a growing business.”

With the new suite, DXL will not only be able to power all of its ecommerce sites, but will also gain the ability to easily push their inventory to third-party marketplaces and other digital sales channels. By utilising PlumSlice’s data governance features, DXL will be able to effectively feed product data to enhanced forecasting and supply chain systems, and gain the ability to create rich, standardised attributes to feed their predictive analytics strategy.

PlumSlice’s dashboard gives DXL the tools to quickly extend their data model to all new and existing products, create fields, add attributes and implement rules through the intuitive UI. PlumSlice’s UI also supports multiple workflows, enhanced team collaboration, and provides self-service extensibility, a critical component for all merchants, content editors, photographers, and globally located teams.

PlumSlice offers out-of-the-box ease of use. The platform will reduce the time it takes for DXL to publish and make new items available for online purchase. Because of the additional layer of insurance from PlumSlice, each item will have high quality, consistent and enriched product content to help inform the customer’s buying decision. This feature will enable DXL to reach more customers through multiple market places and digital sales channels, providing even more options for customers to shop with DXL.

Abnesh Raina, CEO and founder, PlumSlice said, “Enabling DXL to capture more robust data and information will not only give them the power to complete more work in half the time, it also ensures that the data quality is there for every product. Through our platform, DXL will benefit from increased revenue from multiple channels, due to more accurate and complete product descriptions.” (GK)

Fibre2Fashion News Desk – India


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