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Haddad Brands select DeSL's Digital Color Approvals

27 Oct '20
2 min read
Pic: DeSL
Pic: DeSL

Haddad Brands have taken their first steps into digital transformation with Digital Color Approvals by Discover e-Solutions (DeSL). Haddad is the leading children’s wear manufacturer for iconic American brands. DeSL is a leader in digital transformation solutions including integrated end-to-end PLM software for the fashion, textile, and footwear sectors.

This year, Haddad has decided to move towards a more efficient business model through digitalising its colour approval process. DeSL’s Digital Color Approval software eliminates the need to send physical lab dips/strike offs, ultimately ensuring colour consistency across the entire supply chain and sales channels. This technology creates a more accurate approach to managing colour, while drastically reducing the time and capital spent. Not only does this platform support digital colour specification, communication, and the approval process, it includes importing digital colour standards and the digitisation of current physical colour standards. Haddad will have a single source of colour information available throughout the entire company and be accessible in real-time globally by all authorised colour users, according to DeSL.

Haddad has now stepped into digital transformation by the virtualisation of once physical assets required in order to make decisions with product selection and sampling. Decision making is now based on scientific data, reducing approval time and the possibility of errors.

In the coming years, digital transformation innovations will help drive the next phase of advancements for the fashion, apparel, textile, and footwear industries. DeSL provides these solutions to fully exploit the potential improvements by deploying a digital cloud-based ecosystem covering all major business processes from product concept right through to the end consumer.

Fibre2Fashion News Desk (GK)

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