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Japanese sports brand ASICS selects Centric 8 PLM suite
01
Jul '16
Courtesy: Asics
Courtesy: Asics
ASICS, Japan's leading designer and manufacturer of athletic footwear, apparel, and accessories, has selected Centric Software to provide its PLM (Product Lifecycle Management) solution.

In its strategic business plan, ASICS identified the need to strengthen product development capabilities. They began the search for a PLM solution to help them standardise processes, reduce time to market, cut costs, increase productivity, and improve product quality.

Centric will be used by ASICS's three brands; ASICS, Onitsuka Tiger, and ASICS Tiger, across all departments and suppliers in America, Asia, and Europe.

Takahiro Mizumoto, manager at SCM solution team, global IT division for ASICS Corporation said, “Centric Software focuses on apparel and footwear and that was a key differentiator for us. We want to work with someone who intimately understands the complexities of our business. We believe Centric 8 PLM is the best solution to support our business today and in the future.”

Fabrice Canonge, SVP for global sales at ASICS said, “I am sure that our apparel and footwear expertise combined with our Centric 8 PLM solution will help ASICS succeed in their strategic business plan as they continue to offer their customers the greatest sporting products.”

ASICS is Centric's second major customer in Japan and its first sporting goods customer in the country. (GK)

Fibre2fashion News Desk - India


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