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Manthan upgrades cross-channel campaign management suite

09
Jan '19
Courtesy: Manthan
Courtesy: Manthan
Manthan, a cloud analytics firm making applications for consumer-facing businesses, has upgraded its cross-channel campaign management and personalisation solution, TargetOne. Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions.

With improvements to journey builder, marketers can design distinct journeys for predictive customer segments; easily create and respond to complex cross-channel customer events, and even customer inactivity; and test and experiment with different responses, timings and channel combinations within a journey, using A/B testing, and test and control, Manthan said.

Retailers can also benefit from the breakthrough innovations in mobile app marketing that minimise app attrition, boost open rates and grow active app users. They can engage customers with rich content including personalised push notifications, home screen notifications, in-app personalisation, interstitial ads, and coupon wallets

Retailers can identify customers in- store and near-store and target them with custom messages and recommendations and automatically match device ID to offline customer identity for a true single view of the customer.

Retail marketers strive to form deep relationships with customers, for which meaningful engagement is the key. To add value to customers’ lives, retailers need an intelligent mechanism to sense customer intent, surface insights, recommend actions and continuously improve targeting. With the new AI augmented features, Manthan’s marketing suite delivers contextual intelligence in both scheduled campaigns and customer event-based marketing.

“As mobile apps drive greater traction in segments such as fashion, grocery, and restaurants, ecommerce teams have a huge opportunity to act on customer micro-moments. Our vision is to make marketing planning and execution lifecycle smarter, and the new enhancements are another step in that direction,” Varij Saurabh, vice president, product management at Manthan said. (GK)

Fibre2Fashion News Desk – India


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