;
Home / Knowledge / News / Information Technology / Outdoor gear retailer REI ties up with DMD
Outdoor gear retailer REI ties up with DMD
05
Jul '11
Demand Media and REI (Recreational Equipment, Inc.) announced a three-year partnership that provides outdoor enthusiasts with helpful insight on recreation locations via REI Guidepost on the retailer's website and a compelling shopping experience at the Trails Gear Store.

The collaboration between REI, a leading retailer of quality outdoor gear and apparel, and Trails, a leading online outdoor adventure web property providing professional high-quality trail guides, topographic maps, articles and videos, represents the integration of expert destination recommendations for every season and e-commerce to connect consumers with products that align with their outdoor interests.

“Demand Media's mission is to create engaging online experiences that help consumers pursue their passions. We are doing this by providing specific information and access to products that they likely want to purchase or recommend to their fellow enthusiast,” said Larry Fitzgibbon, executive vice president of media and operations at Demand Media.

“Our relationship with REI, the most trusted and well-known name in outdoor adventure, is an enormous benefit to consumers because together we're delivering solutions at both Trails.com and REI.com where they can find expert insights while also gaining access to a full line of merchandise that matches their individual outdoor needs.”

Under this innovative arrangement, Trails.com has licensed content to REI's new outdoor activity resource, REI Guidepost, which includes topics covering more than 50,000 recreation destinations. Outdoor enthusiasts can search specific information about activities, skill levels, elevation, conditions, driving directions and more to help prepare and enjoy their next outdoor excursion to the fullest.

“REI's Guidepost is an online extension of our knowledgeable and friendly expertise provided to customers and members in our retail stores. With the new tool, users can easily access user-friendly information on local outdoor recreation destinations to help make their next outdoor adventure even more enjoyable,” said Natalie Crain, REI's director of brand communications. “Further, the offering enables REI to build upon the wealth of information already presented on our website, complementing Expert Advice articles on a wide range of outdoor interests, videos, blog posts, customer reviews and more.”

REI exclusively powers the Gear Store at Trails.com. Consumers visiting the Gear Store can browse the full product assortment sold by REI for men, women and youth. The retailer provides a seamless shopping experience and all orders come with REI's 100 percent satisfaction guarantee.

REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.

Recreational Equipment Inc


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

India's Mufti to expand footwear retail to over 500 stores

Apparel/Garments | On 15th Dec 2018

India's Mufti to expand footwear retail to over 500 stores

Indian denim brand Mufti recently announced expansion of its footwear ...

Interviews View All

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search