LVMH's Celine announced that its Chinese version of a mini-website retracing the history of the Celine brand is now online.
Featuring surprising anecdotes, memorable turning points and unexpected revelations, the story goes back to defining moments for generations of 'fashionistas' and celebrates 60 years of Parisian savoir-faire.
From its origins to its historical emblems, from visionary founders to cult products, from the artistic commitment to what inspires the new Artistic Director, all information is available for Chinese Internet users and is delivered in a playfully vintage tone making for a journey into Celine's history through as yet unseen images and archives.
From the initial children's shoe store in Paris through today's international luxury brand, CELINE has been a pioneer since 1945 in the promotion of a distinctive and compelling casual- chic style.
LVMH Moet Hennessy Louis Vuitton is the world's leading luxury goods group.
LVMH's fashion and leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source for luxury goods on the Internet.