;
Home / Knowledge / News / Information Technology / Demandware launches new tool for large retailers & brands
Demandware launches new tool for large retailers & brands
11
Sep '12
Demandware Inc., a leader in on-demand ecommerce, announced that it has launched new enhancements to the company’s Multichannel Commerce Solution, including responsive web design to dynamically present content optimized for specific devices, and new features and architectural updates for multichannel optimization.

These innovations were specifically designed to help large retailers and brands quickly implement multichannel commerce initiatives that enhance the shopping experience of today’s connected consumers.

Demandware clients use the enhanced solution to accelerate multichannel development on the Demandware Commerce platform, and simplify integration across disparate enterprise applications. The latest updates optimize technical resources and lower implementation costs, while ensuring ongoing site scalability and transaction security.

Large, complex retailers now have an open, extensible and enhanced framework to more effectively serve the increasing demands of multichannel shoppers. Further benefits are derived from the ability to:

  • Give merchants multichannel control to consistently manage products, promotions, customers and orders across multiple user interfaces, with responsive web design embedded directly in the commerce platform
  • Streamline development of highly branded consumer interactions across devices with a modular and extensible storefront that includes extensive commerce components, prebuilt integrations and open multichannel architecture
  • Apply multichannel best practices and expertise gained from Demandware’s deep experience collaborating with leading retailers and brands.

Fashion leader, Perry Ellis, leveraged Demandware’s platform and enhanced solution to quickly establish a successful multichannel, multi-brand selling experience.

“As a global, multichannel brand, it is critical that we enable a seamless shopping experience for our customers who may start shopping on a mobile phone, continue on a desktop and finish on an iPad. With Demandware’s responsive design architecture, we were able to efficiently implement across multiple device types in a fraction of the time it would normally take developing for multiple device types,” said Michelle Magallon, VP of digital commerce for Perry Ellis International. “Since launching last fall, we have experienced improved customer satisfaction and greater online revenue growth from our customers’ ability to shop our brands seamlessly across location, device or channel.”

Specific enhancements to the solution include:

  • Responsive Web Design – Incorporates the industry’s best-practice in web design to allow dynamic formatting of content presentation for distinct devices including desktop/laptop computers, tablets and smartphones


Must ReadView All

12 Asian garment firms to operate in Haiti by mid-2019

Apparel/Garments | On 13th Dec 2018

12 Asian garment firms to operate in Haiti by mid-2019

At least a dozen Asian garment manufacturing companies will start...

Pakistan evolving export-oriented policies: top official

Textiles | On 13th Dec 2018

Pakistan evolving export-oriented policies: top official

Pakistan is evolving export-oriented policies and is committed to...

No-deal Brexit would drop output, UK firms caution: survey

Textiles | On 13th Dec 2018

No-deal Brexit would drop output, UK firms caution: survey

British businesses expect a sharp drop in output if the United...

Interviews View All

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search