Demandware launches new tool for large retailers & brands

• Multichannel-Optimized Commerce – New features include store-level inventory visibility, device optimized experiences, and store locator; enhanced features include AJAX-based search refinements, kitting and outfitting configuration, and rules-driven merchandise personalization
• Best-of-Breed Integrations – New and enhanced pre-built integrations for third-party technologies, such as email, analytics, payment and campaign management; and an extensible integration framework for proprietary enterprise applications
• Updated Web Architecture & Design Kit – Enhanced HTML5 site readiness with optimized markup for faster performance, enhanced design templates and annotated wireframes to allow quick customization based on unique brand requirements

“Whether shopping for apparel, footwear, electronics or any other product, consumers are increasingly using multiple channels to access information and make a purchase, and they expect a seamless shopping experience throughout,” said Jamus Driscoll, senior vice president of marketing for Demandware.

“With these latest innovations, Demandware is providing our clients with the tools they need to rapidly meet the dynamic needs of their valuable multichannel customers.”

Demandware Inc