Home / Knowledge / News / Information Technology / FERA implements Nuorder online wholesale solution
FERA implements Nuorder online wholesale solution
29
Dec '12
FERA Intl. Corp., bridging the gap between technical and fashion-forward active apparel since 1978, is pleased to announce that it has adopted NuORDER as its online wholesale system.

NuORDER is a robust online platform that allows buyers to browse new products, product information and product availability easily and intuitively via individual login. Brands are able to create custom line sheets, place orders, and update inventory in real time, and the offline iPad app allows brands to conduct business anytime, anywhere.

FERA adopted NuORDER as part of a high-level push to maintain its strong digital presence and to provide a “next-gen” buying experience that is easy and secure. While the majority of specialty leisure brands still use traditional methods, FERA chose to upgrade to NuORDER partially because of its recent expansion into year-round contemporary apparel with its lifestyle line EVOS.

EVOS was warmly welcomed by FERA’s traditional retail sphere of outdoor gear and specialty ski retailers, but FERA wanted to create an experience that would resonate with more mainstream fashion retailers since EVOS merchandises equally well alongside both sportswear and specialty apparel.

“We always want to make things easier and better for both our buyers and sales reps. Gone are the days of searching for a misplaced catalog and then racking your brains trying to remember what you wanted to buy when you were at that trade show months ago,” says Eric Tung, president of FERA.

“These days everything is on a computer or online. NuORDER is, on one level, simply our acknowledgement of that. Yet, more profoundly, it’s also a message that we’re committed to evolving with a changing industry, and that we care deeply about the experience buyers have when they interact with FERA.”

About FERA:

At FERA, our mission is to create stylish active clothing with incredible fit and design integrity.

FERA began in 1978, when founder Betty Tung realized the American ski industry was booming but that American ski fashion was decidedly not. Her intrepid response was to launch FERA with a vision of making exquisitely tailored, affordable skiwear. FERA rapidly developed a devoted following and a reputation for perfect fit, great quality, advanced functionality, and beautiful styling.

FERA is equally as considerate of the environment as it is of its designs. FERA proudly donates production samples to rural farmers, supports cutting-edge eco-conscious textile development, and adheres to bluesign sustainability standards for the majority of its textile use.

NuORDER is the future of fashion wholesale for the world’s best brands and retailers. NuORDER takes the entire sales process online and mobile: orders, custom line sheets, product catalogs and inventory, as well as an exclusive marketplace for prospecting new accounts.

FERA Intl. Corp


Must ReadView All

India's Kay Ventures aims to turn Karur into knitwear hub

Apparel/Garments | On 20th Aug 2018

India's Kay Ventures aims to turn Karur into knitwear hub

India’s Kay Ventures has teamed up with Hydra Micro Business...

Uzbekistan-China meeting discusses textile cooperation

Textiles | On 20th Aug 2018

Uzbekistan-China meeting discusses textile cooperation

A meeting of the Uzbek-Chinese business forum on cooperation in the...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search