By utilizing the MICROS omni-channel product suite, Steve Madden will increase traffic and conversion in both its online and mobile channels. Using MICROS's customer relationship management and order management solutions in tandem, will provide a seamless customer experience.
"One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touchpoint," stated Mark Friedman , President of E-Commerce for Steve Madden . "We looked at our business as a whole; through the eyes of our consumers and how they shop. Regardless of how they interact with us, our customers expect the same high level of service. With these solutions from MICROS, we can now deliver it."
Demonstrating a commitment to innovation and cutting edge technology, Steve Madden will be reinvigorating its e-commerce presence and launching Cloud POS, and leading the way for other major retailers.
"We see great potential in both online and mobile growth and this technology will enable us to better facilitate those goals," said Friedman.
Steve Madden is scheduled to go live in September 2013, in preparation for a profitable holiday season.
"More and more retailers are viewing their business goals in terms of overall commerce, instead of as individual solutions," stated John Gularson, Executive Vice President at MICROS. " Steve Madden's adoption of the industry's latest technology will position it as a retail leader with a commitment to the customer experience."
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 370,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents.
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