UNIQLO surveyed some 2,000 customers over May, with results showing that about 40% of respondents access the UNIQLO site more than once a week - making it also the most used corporate application in Japan (defined as those used to promote products and services).
To celebrate this milestone, strengthen communication with its customers, and offer an even greater shopping experience online and off, UNIQLO plans to expand its range of smartphone applications in Japan. On June 18, UNIQLO also plans to launch official Facebook pages, and Twitter and Line accounts in Japan.
From mid-June, UNIQLO is adding a barcode reader to its smartphone app for the first time, to allow visitors to UNIQLO stores to use their phone to instantly view information about products - such as color availability, fabric details, high-performance features, and price. It will also offer an expanded My News service, allowing UNIQLO staff at selected stores to share the latest product information with customers.
Further, UNIQLO has updated the review function, adding a reply capacity to the posting function, and offering an online forum for customers to share personal style tips. The app also hosts a Q&A section, to directly respond to customer questions.
Finally, between June 4 and June 30, UNIQLO is asking its customers in Japan to post ideas on the UNIQLO community site "Let's make it together, UNIQLO for all" to make its mobile and online lineup even more easy-to-understand and accessible.
UNIQLO plans to use this site as an additional means of directly communicating with customers, and will select winning ideas - to be announced on the UNIQLO community site in mid-July. Winners are invited to join planning meetings for the UNIQLO Mobile Membership Service, and win a complementary outfit coordinated by a fashion sommelier at the UNIQLO MARCHÉ PRINTEMPS GINZA Store in central Tokyo.
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