Simparel continues expand customer base in Q2

New Projects, Management Team Members and Customer Success Stories

In the second quarter of this calendar year, Simparel has continued to expand its customer base, adding another prominent and rapidly growing apparel and accessories manufacturer in northern California.

The company has selected Simparel to manage all concept-to-consumer business processes, and the SimPad application to empower its salesforce. Simparel will be implemented to enhance the company’s rapid growth through improved operational efficiencies both in the warehouse, and within their salesforce.

There were several customers who successfully completed implementation of the Simparel Unified Global ERP Solution this quarter. Included in those successes, is a leading developer of accessory lifestyle brands and products. Simparel replaced a diverse environment of multiple systems with one, flexible and completely unified apparel specific solution engineered to handle the company’s current structure and enable them to add more verticals in the future.

Rounding out customer success stories this quarter was the nomination of Bonobos, the largest apparel brand in the United States launched over the web, as an Apparel Magazine ‘2013 Top Innovator’. The issue highlights the innovation displayed by Bonobos and their unique business model, in addition to how they have leveraged a tight integration between Simparel and their online operations to support the company’s rapid growth.

To support the fashion ERP solution provider’s continued growth, Simparel added industry veteran Greg Tsirulnik to their management team in the role of Chief Information Officer.

This addition is reflective of the company’s commitment to build and maintain a strong and dynamic management team to effectively support its continued business growth. Greg’s knowledge and experience, having worked with Danskin, Hermes, Tory Burch, among others, will help drive the continued innovation of the Simparel Unified Global ERP Solution.

“I am very happy to be joining the Simparel Team. I am fortunate to join a company with an outstanding growth track record, that projects to continue this pace as we go on throughout the year,” comments Greg Tsirulnik, Simparel’s new Chief Information Officer.

“The successes experienced thus far have been the result of great technology, coupled with an amazing development and implementation team. As the newest member, I hope to continue this success and add to our innovation along the way. In the words of Henry Ford, ‘I believe that coming together is a beginning; keeping together is progress; working together is success.’”

About Simparel

Designed specifically for the apparel, footwear, home furnishings and accessories industries, Simparel enables manufacturers to reach their full potential by accelerating performance across the entire company, as well as their global supply chain. The Simparel Unified Global ERP Solution provides global enterprise visibility and collaboration throughout the PLM, Supply Chain Management, Order-to-Cash, EDI, Logistics and Distribution processes.

Simparel