Like other premiere e-commerce operators worldwide, OSP Group is using multivariate testing to help optimize the conversion rates on its websites. This includes testing variations of the checkout funnel, site navigation, and product display. Data derived from testing can then be used to make site changes that improve the shopping experience, increase customer engagement, and ultimately convert more browsers to buyers.
“Providing the best user experience possible on our sites is a top priority for OSP Group. Testing through SiteSpect gives us the ability to make truly educated decisions in that direction,” said Mathieu Clavie, Director of E-Commerce, OSP Group. “The results sometimes show that some new features, although we felt they were enhancements, actually had a negative impact from the users’ standpoint – saving us a lot of development cost and future conversion drop. And of course, the other way around: having data to back up a great new idea builds even more excitement and confidence to get it rolled out!”
“OSP Group is a terrific example of a multi-site ecommerce company experiencing productive results from successful multivariate testing with SiteSpect,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Whether it’s to build the case for a new idea or minimize the risks of rolling out a bad one, more and more companies are finding that multivariate testing is an excellent path to conversion rate optimization.”
About OSP Group
OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within, Roaman's, Jessica London, fullbeauty, KingSize, BrylaneHome, BCO Bargain Catalog Outlet and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.