Home / Knowledge / News / Information Technology / OSP Group sizes up optimization program with SiteSpect
OSP Group sizes up optimization program with SiteSpect
21
Aug '13
SiteSpect, the leading provider of non-intrusive optimization solutions, announced that OSP Group has chosen SiteSpect as its multivariate testing and targeting provider. OSP Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's, and home products dedicated to plus sizes, is using SiteSpect to streamline its e-commerce sites, which include Woman Within, Brylane Home, KingSize, and fullbeauty, among others.

“SiteSpect is the only optimization solution build for speed. Only SiteSpect lets customers quickly test, target, and optimize their web or mobile site content, with no need for JavaScript tags or code changes that slow implementation and site speed”

Like other premiere e-commerce operators worldwide, OSP Group is using multivariate testing to help optimize the conversion rates on its websites. This includes testing variations of the checkout funnel, site navigation, and product display. Data derived from testing can then be used to make site changes that improve the shopping experience, increase customer engagement, and ultimately convert more browsers to buyers.

“Providing the best user experience possible on our sites is a top priority for OSP Group. Testing through SiteSpect gives us the ability to make truly educated decisions in that direction,” said Mathieu Clavie, Director of E-Commerce, OSP Group. “The results sometimes show that some new features, although we felt they were enhancements, actually had a negative impact from the users’ standpoint – saving us a lot of development cost and future conversion drop. And of course, the other way around: having data to back up a great new idea builds even more excitement and confidence to get it rolled out!”

“OSP Group is a terrific example of a multi-site ecommerce company experiencing productive results from successful multivariate testing with SiteSpect,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Whether it’s to build the case for a new idea or minimize the risks of rolling out a bad one, more and more companies are finding that multivariate testing is an excellent path to conversion rate optimization.”

Hansen elaborated by saying that SiteSpect removes the barriers to digital optimization with the world’s only non-intrusive optimization platform. “SiteSpect is the only optimization solution build for speed. Only SiteSpect lets customers quickly test, target, and optimize their web or mobile site content, with no need for JavaScript tags or code changes that slow implementation and site speed,” he said.

About OSP Group

OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within, Roaman's, Jessica London, fullbeauty, KingSize, BrylaneHome, BCO Bargain Catalog Outlet and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

OSP Group


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jun 2021

Australia, UK agree on broad terms of trade deal

Prime Ministers Scott Morrison and Boris Johnson have agreed in...

Pic: Shutterstock

Textiles | On 15th Jun 2021

Germany passes law on corporate due diligence in rights, environment

The German parliament passed a law last week that warrants large and...

Pic: Azamat Imanaliev / Shutterstock.com

Apparel/Garments | On 15th Jun 2021

Prime Content| Revenue, profits of major garment firms in China rise in Jan-April

Revenue, profits, output, online retail sales and exports of major...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search