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Home / Knowledge / News / Information Technology / Kiosked tool for measuring brand engagements in real-time
Kiosked tool for measuring brand engagements in real-time
01
Oct '13
Kiosked, the leading platform for enabling Smart Content, launches Advanced Analytics with its groundbreaking indicators for measuring brand engagements in real-time, across any media and device.

Kiosked Advanced Analytics enables real-time tracking of when, where and in which content consumers get impulses to discover and purchase products. For example, you can now measure how many kiosks consumers have opened and where and what they did in the kiosks, how many times they took an action by sharing or clicking through to the store and what they eventually purchased.

Andreas Strandman, the Head of Analytics at Kiosked points out: “The engagement indicator by Kiosked tells us how well visual online content captures the value of viewers and inspires them to discover more.

"Brands and publishers alike need to understand how their audience and consumers behave online. Kiosked’s Advanced Analytics makes it possible to compare different types of content in real-time, providing relevant statistics for critical business decisions.”

Kiosked Advanced Analytics provides the following benefits:

Knowing your audience. For the first time brands can understand the entire consumer journey from the first impression to a final purchase decision.

Measuring value. Brands and publishers can measure the performance of each combination of content and products. This means that brands can improve their campaigns based on very accurate insight and publishers can choose kiosks that provide the highest revenue.

Real-time updates. Brands and publishers can now quickly see what type of content drives the most engagement at any given time. This enables them to make timely adjustments and closely monitor how consumers react to content they publish.

Micke Paqvalén, CEO states: “We have developed Advanced Analytics while keeping in mind our findings from the Smart Content Trend Report 2013. For example, personalization is one of the major trends in digital advertising. Therefore, it is absolutely crucial to understand consumer behavior in detail.”

Kiosked


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