Retailers understand the need to create more personal relationships with their customers, but struggle to do this as the number of touchpoints continues to grow and customer expectations outpace retailers’ ability to keep up with them.
And for most retailers – even the largest – the majority of their customers only shop with them a few times a year, making it difficult for the retailer to truly understand their interests, tastes and preferences, even though they may be emailing these customers several times each week.
CQuotient’s solution addresses this problem by combining data sources of all sizes with advanced predictive analytics to decode each customer’s unique tastes. The software systematically tailors marketing programs to each customer and strategically communicates across channels. Unlike other offerings on the market, CQuotient’s solution was purpose-built for omnichannel marketing, enabling retailers to speak to every customer in every channel in a significant way.
“Our solution is designed to meet the needs of a variety of retailers – those with a wealth of data, but also those whose customers only shop with them a couple of times a year and, traditionally, would not have enough data for personalized retailing,” explains CQuotient Founder and CEO Rama Ramakrishnan.
“This is where we excel – we can spot a signal where others see only noise. By combining what data a retailer does have – no matter how much or how little – with advanced predictive analytics, we’re able to generate relevant messages that resonate with shoppers on an individual level. Whether it’s via email, website, direct mail or other touchpoints, our solution has proven to increase conversions for all of our retail partners.”
CQuotient offers retailers breakthrough technology for personalized retail marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized communications across all retail channels.
Textiles | On 15th Dec 2018
President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...
Textiles | On 15th Dec 2018
Some people are trying to create unrest in Bangladesh over the...
Apparel/Garments | On 15th Dec 2018
Indian denim brand Mufti recently announced expansion of its footwear ...
Sustainable fashion is also ‘slow fashion’
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
Md Hanifur Rahman
The level of understanding the job role and organisational requirements...
Galvanin has more than 50 years of experience in the production of textile ...
<div>Italian company Tecnomeccanica Biellese specialises in planning and...
<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...
Broadcast Wearables Pvt Ltd
Hyderabad-based Broadcast Wearables has come up with the country's first...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Mr Ambrose Chan
DSG International (Thailand) PLC