Home / Knowledge / News / Information Technology / Euclid unveils data on consumer traffic in Dec
Euclid unveils data on consumer traffic in Dec
04
Jan '14
Euclid, the leader of in-store retail analytics, measured data on nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming to the mall and consumer confidence rebounded to a five month high. 
 
Average visit durations remained shorter than last year for yet another month, but engagement appeared to turn the corner from recent lows as shoppers were determined to complete holiday purchases in the shortened shopping window.
 
Euclid traffic index increased 9% year-over-year
Traffic in December increased 4.0% compared to the previous month and 8.6% compared to the same month last year. Shopping visits continued to grow in December despite headwinds from weather in certain parts of the country, driven by a heavily promotional season. Despite a sluggish start to the month, shoppers left a lot of holiday shopping for the week before Christmas, and traffic picked up significantly. Traffic remained robust after holiday, as shoppers looked to take advantage of even more attractive inventory-driven discounts.
 
Window conversion increased 140 basis points to 8.9% 
Window conversion in December, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.9% from 7.5% last year and 8.8% in November 2013. Value-conscious shoppers were deliberate with their trips to brick-and-mortar locations and continued aggressive promotions from retailers successfully won them over. As a result, window conversion reached another high for the year.
 
Bounce rate increased 40 basis points year-over-year
The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.3% in December 2013, up from 9.9% in December 2012, but an improvement from the year’s high of 11.7% last month. Shoppers began to show signs of increased interest in browsing through merchandise with the plethora of store-wide deals at brick-and-mortar retailers, especially during the days after Christmas. 
 
Visit duration down 130 basis points year-over-year
Shopping session duration, defined as the mean time from store entry to store exit, was 22.2 minutes in December, a decline from 22.5 minutes last year, but the longest average duration measured since August. Depressed average shopping durations were seen during the first half of the month, but this trend reversed itself as shoppers crammed a significant portion of their holiday shopping into the week before Christmas and became much more intent upon reaching a purchase.   
 
 


Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Cooperate and collaborate for greater good

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Neeraj Sharma,

Neeraj Sharma

Headquartered in Surat, Gujarat, Orange O supplies digital textile...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search